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Category: Selling Tools

Google Says Trusted Stores Can Improve AdWords Click-Through Rate

November 26, 2013November 19, 2017 David A Utter

Google’s various continuing efforts to grow its ecommerce business includes work on helping the sellers they feature present as appealing a presence as possible to potential customers. One of their focal points has been the Trusted […]

News, Selling ToolsGoogle Adwords, Google Trusted Stores

PriceGrabber Reveals Tips for Reaching Online Holiday Shoppers

November 22, 2013November 19, 2017 David A Utter

As ecommerce pros have seen from their calendars, there is less time this holiday shopping season to get a lot of work done. Six fewer shopping days at a time that for many retailers is […]

News, Selling ToolsComparison shopping engine, Holiday Shopping, PriceGrabber

How to Improve Your Holiday Sales with PR

November 20, 2013November 19, 2017 Ina Steiner

In today’s guest column, media and marketing strategist Mark Macias explains how online merchants can use public relations to help market their products during the holidays. A former Executive Producer with WNBC, he reveals that […]

News, Selling ToolsMark Macias, Marketing

Microsoft Officially Retires Bing Shopping

November 19, 2013November 19, 2017 Ina Steiner

Microsoft announced in August it would be shutting down Bing Shopping over the coming months, and online merchants began noticing recently that their products were no longer appearing there. “We send our feed to Bing daily,” […]

News, Selling ToolsBing Product Ads, Bing Shopping, Microsoft

Amazon VP Discusses Merchant Solutions and Holiday Outlook

November 18, 2013November 19, 2017 Ina Steiner

In Part Three of our interview with Amazon Marketplace Vice President Peter Faricy, he discussed solutions for third-party merchants and the outlook for holiday sales. In Part One, Faricy discussed how for the first time […]

Marketplaces, News, Selling ToolsAmazon, Amazon Advertising, Amazon sponsored products, Peter Faricy

Ecommerce Has Gone Too Far: It’s Time for Personal Commerce

November 15, 2013November 19, 2017 Ina Steiner

Mitchell Harper is co-CEO of Bigcommerce. In today’s guest column, he provides tips on putting the human element back into online commerce, a strategy he calls Personal Commerce. Has ecommerce gone too far in eliminating […]

News, Selling ToolsBigCommerce, Mitchell Harper

Google Says Ads Can Be Too Much of a Good Thing

November 13, 2013December 16, 2017 David A Utter

One would hardly expect Google to think of anything as too much when it comes to search advertising. After all, those humble contextual text ads emanating from its AdWords program have made Google a multi-billion […]

News, Selling ToolsGoogle, Google Adwords

Ecommerce Investors Believe Big Data Can Aid Online Merchants

November 13, 2013December 16, 2017 Ina Steiner

A number of companies that were set up to help online merchants through the use of data-driven services have received funding lately, proving that ecommerce is not immune from the “big data” craze. One such […]

News, Selling ToolsChannel IQ, Feedvisor, Granify, Shmuli Goldberg, Wes Sheperd

Successful PLAs Need Great Data as Holiday Shopping Set to Spike

November 8, 2013December 16, 2017 David A Utter

The more information you can present in a data feed, the better your Product Listing Ads should perform. Google’s Inside AdWords discussion of the Product Listing Ad format noted the condensed holiday shopping period coming up, with […]

News, Selling ToolsErica Sievert, Google PLAs, Product listing ads

Google Focus on Ads Leads Retailers to Pay More for Exposure

November 6, 2013December 16, 2017 David A Utter

Google’s advertising clients are likely to be paying more in costs per click going forward, as the impact of the changeover to Enhanced Campaigns makes itself felt through the holiday season. Meanwhile, the share of […]

News, Selling ToolsGoogle Adwords, PM Digital

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