Ecommerce Industry News
Google’s various continuing efforts to grow its ecommerce business includes work on helping the sellers they feature present as appealing a presence as possible to potential customers. One of their focal points has been the Trusted […]
As ecommerce pros have seen from their calendars, there is less time this holiday shopping season to get a lot of work done. Six fewer shopping days at a time that for many retailers is […]
In today’s guest column, media and marketing strategist Mark Macias explains how online merchants can use public relations to help market their products during the holidays. A former Executive Producer with WNBC, he reveals that […]
Microsoft announced in August it would be shutting down Bing Shopping over the coming months, and online merchants began noticing recently that their products were no longer appearing there. “We send our feed to Bing daily,” […]
In Part Three of our interview with Amazon Marketplace Vice President Peter Faricy, he discussed solutions for third-party merchants and the outlook for holiday sales. In Part One, Faricy discussed how for the first time […]
Mitchell Harper is co-CEO of Bigcommerce. In today’s guest column, he provides tips on putting the human element back into online commerce, a strategy he calls Personal Commerce. Has ecommerce gone too far in eliminating […]
One would hardly expect Google to think of anything as too much when it comes to search advertising. After all, those humble contextual text ads emanating from its AdWords program have made Google a multi-billion […]
A number of companies that were set up to help online merchants through the use of data-driven services have received funding lately, proving that ecommerce is not immune from the “big data” craze. One such […]
The more information you can present in a data feed, the better your Product Listing Ads should perform. Google’s Inside AdWords discussion of the Product Listing Ad format noted the condensed holiday shopping period coming up, with […]
Google’s advertising clients are likely to be paying more in costs per click going forward, as the impact of the changeover to Enhanced Campaigns makes itself felt through the holiday season. Meanwhile, the share of […]