Adobe is acquiring ecommerce platform Magento Commerce for $1.68 billion. Magento CEO Mark Lavelle will continue to lead the Magento team as part of Adobe’s Digital Experience business. Last month, Magento Commerce launched a new suite of tools to help Read more
Amazon launched an app store to make it easier for sellers to find Amazon-approved tools to help them sell more efficiently as it also appears to be seeking tighter control of such tools offered by outside developers. News of the Read more
Facebook and its founder Mark Zuckerberg made news for the social network’s privacy practices. Prudent online sellers may be concerned about how potential customers drawn from Facebook perceive their brands. Research firm Merkle provided some needed context to EcommerceBytes on Read more
As Amazon finds success encroaching on Google’s territory by leveraging its marketplace as an ad platform, Google continues to play both defense and offense to take advantage of its traffic. In March, Google added Shopping Actions that allow customers to Read more
Update 5/4/18: Sellers are reporting problems with this promotion, see comments below and proceed carefully when dealing with this eBay promotion. Another Update: See WebInterpret’s response on the EcommerceBytes Blog. eBay sent an invitation to sellers touting “Zero fees on Read more
Magento Commerce announced a new suite of tools to help developers build online stores with app-like experiences. The new PWA Studio promises better shopping experiences to deliver higher conversion rates on mobile devices. The news came as the company holds Read more
eBay can seem schizophrenic in how it treats sellers. On the one hand, it puts a lot of hurdles in front of serious sellers (even those selling part-time). At the same time, it entices what it calls “consumer sellers” by Read more
Etsy updated its Sales and Coupons tool so sellers can now send special targeted offers in the form of a unique coupon code directly to shoppers who’ve added the seller’s items to their carts. However, in addition to discounting the Read more
If your online commerce site returns the equivalent of a blank stare to a shopper’s search query, the site probably missed out on a conversion. Add a few dozen, hundred, or more, and the lost conversions become significant. It’s a Read more
Social commerce site Polyvore shut down last week, and users are upset at how the new owner is handling the closure, their content, and their data. Former Yahoo engineers launched the site in 2007, and CEO Jess Lee helped it Read more
