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Author: Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

Has Etsy Gotten Better at Estimating Delivery Dates?

November 28, 2022November 28, 2022 Ina Steiner
Etsy

Etsy said it’s been working behind the scenes to provide more accurate estimates for when buyers should expect their orders to arrive. In a post last week, Etsy described how it calculates estimated delivery dates that it displays to buyers: Read more

Marketplaces, NewsEtsy, Etsy estimated delivery dates1 Comment

Do Black Friday Online Sales Portend Holiday Growth?

November 27, 2022November 27, 2022 Ina Steiner
shopping Returns

Just a few weeks ago, Amazon and some other retailers and marketplaces told Wall Street they weren’t sure what kind of fourth-quarter growth to expect with all the economic uncertainty. But aggregated sales data for Black Friday (November 25, 2022) Read more

News, Trends and Shopping DataAdobe, Black Friday 2022, Bluecore, Holiday shopping 2022, Mastercard SpendingPulse, Shopify2 Comments

Walmart’s Answer to Amazon Vine Paid Product Reviews

November 26, 2022November 26, 2022 Ina Steiner
Walmart

Walmart recently told branded merchants who sell on its marketplace about a program that lets them pay for product reviews through Plum’s Field Agent program for $15 per review. In a recent post, Walmart explained: “Field Agent can help you Read more

Marketplaces, NewsAmazon, Field Agent, Paid product reviews, Plumshop, Walmart

What to Do When a Scammer Copies Your Online Store

November 26, 2022November 26, 2022 Ina Steiner
Scam

Sellers of all sizes deal with rivals copying their products and listings, but on Friday, a large merchant discovered someone had begun selling goods using his well-established store brand. Remarkably, credit card companies were processing payments on behalf of the Read more

News, Security and Fraud Issuescopycat sites, Fraud, Michael Pezely, Signifyd

Common Google Shopping Feed Errors and Other SEO Tips

November 25, 2022November 25, 2022 Ina Steiner
Google

Sellers optimize listings for the marketplaces on which they sell. But since platforms also send feeds to Google Shopping automatically to help attract shoppers, it behooves sellers to give some thought to optimizing their marketplace listings for third-party search engines. Read more

Marketplaces, NewsAmazon, Bonanza, eBay, Etsy, Google Shopping, search engine optimization, SEO

eBay Runs ‘Home of Small Business’ Marketing Campaign

November 23, 2022November 23, 2022 Ina Steiner
eBay

eBay’s new General Manager of the US Marketplace Adam Ireland announced eBay is running a campaign this season to celebrate sellers: “To further support your entrepreneurial creativity and drive, this season we’re running a seller-centric campaign entitled “Home of Small Read more

Marketplaces, NewsAdam Ireland, eBay, eBay Home of Small Business campaign, eBay marketing3 Comments

Mercari Launches Bundle Offers to Boost Order Size

November 22, 2022November 22, 2022 Ina Steiner
Mercari

Mercari launched a new feature this week called bundle offers. It pitched it as helpful for shoppers, but sellers will benefit as well. With bundle offers, buyers can send an offer on multiple items from a single seller. “Just add Read more

Marketplaces, NewsMercari, Mercari bundle offers1 Comment

eBay Holiday Marketing Puts New Twist on Old ‘Flash Sale’ Strategy

November 22, 2022November 22, 2022 Ina Steiner
eBay

eBay is putting a new twist on an old strategy this holiday-shopping season. It’s running flash sales where it subsidizes the discounts, as it did a few years ago, but this month’s promotions are much more restrictive. In 2018, eBay Read more

Marketplaces, NewseBay, eBay coupon promotion, eBay Flash Sale, eBay holiday marketing 2022

What’s Behind eBay’s Strategy of Targeting Enthusiast Buyers?

November 22, 2022November 22, 2022 Ina Steiner
eBay

eBay executives have talked a lot about its strategy of targeting “high-value” and “enthusiast” buyers, but what does that mean exactly? eBay’s Chief Business and Strategy Officer Stefanie Jay explained what the latter term meant and provided some examples during Read more

Marketplaces, NewseBay, eBay enthusiast buyers, eBay Open 2022, Stefanie Jay4 Comments

Amazon Runs Unique Black Friday Promo to Spotlight Small Businesses

November 22, 2022November 22, 2022 Ina Steiner
Amazon

Amazon is running a promotion to show how it supports small businesses on its platform in the UK. The “Small Business, Big Experiences” campaign offers customers the opportunity to purchase unique experiences for the price of just one product. Amazon Read more

Marketplaces, NewsAmazon, Amazon Small Business badge, Amazon UK

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