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  • David A Utter

Author: David A Utter

David A. Utter is a freelance writer based in Lexington, KY. He has covered technology topics from search to security to online business and has been quoted in places like ZDNet and BusinessWeek. He considers his appearance on NPR's "All Things Considered" with long-time host Robert Siegel a delightful highlight. You can find him on Twitter @davidautter and on LinkedIn.

eBay Drop-Off Stores Adapt to Changing Times

October 13, 2018October 13, 2018 David A Utter
Postal Connections ISold It drop off stores

By adding the iSold It service for eBay sales, the Postal Connections business model now provides a single point for listing and fulfilling items through eBay. “We believe our new services makes Postal Connections more than a pack and ship Read more

News, Trends and Shopping DataConsignment sales, eBay Drop Off stores, EBU, EBU 419, Fred Morache, iSold It, iSoldIt, Postal Connections

Email Turns 40, But Email Marketing Remains Relevant

July 7, 2018July 7, 2018 David A Utter
Email marketing

Over a generation has passed since the first email zipped along from sender to receiver. The medium persists today, useful in delivering plenty of information to its recipients. Once ecommerce arrived, email became part of online sellers’ tools for reaching Read more

News, Selling ToolsEBU, EBU 416, Email deliverability, Email marketing, Kyle Henderick, Yes Lifecycle Marketing4 Comments

Privy CEO Warns Sellers Not to Overthink Optimization

May 23, 2018May 17, 2018 David A Utter
Privy

For ecommerce pros, fine-tuning their marketing provides a method of evening the playing field. But sometimes SMB sellers do a little too much. EcommerceBytes and Privy CEO Ben Jabbawy discussed the perils of potential over-optimization. “Over-optimization can easily lead to Read more

News, Selling ToolsPrivy, SEO

Facebook Ads Still Viable For Privacy-Conscious Sellers

May 8, 2018May 8, 2018 David A Utter
Facebook

Facebook and its founder Mark Zuckerberg made news for the social network’s privacy practices. Prudent online sellers may be concerned about how potential customers drawn from Facebook perceive their brands. Research firm Merkle provided some needed context to EcommerceBytes on Read more

News, Selling ToolsAdvertising programs, Facebook ads, Merkle

Tophatter Tips Sellers Toward Speedy Sales

April 26, 2018April 26, 2018 David A Utter
TopHatter

Modern society feels pressed for time, as people look for the fastest and most efficient ways to accomplish their tasks. Where two-day shipping for online orders once seemed fast, same-day delivery appeals to consumers too. When it comes to buying, Read more

Marketplaces, Newsauctions, Sree Menon, Tophatter2 Comments

Accenture’s Search Technologies Says Accentuate Your Site Search

April 14, 2018April 14, 2018 David A Utter
Search

If your online commerce site returns the equivalent of a blank stare to a shopper’s search query, the site probably missed out on a conversion. Add a few dozen, hundred, or more, and the lost conversions become significant. It’s a Read more

News, Selling ToolsAccenture, EBU, EBU 413, Search, Search Technologies1 Comment

ShippingEasy Helps Mason Bottle Entrepreneur Deliver Efficiency

March 10, 2018March 12, 2018 David A Utter
Mason Bottle

What do you do if you can’t find a product you like on the market? If you’re an entrepreneur, you create your own – and you turn to vendors for help to grow your business. Laura Belmar was a new Read more

News, Selling ToolsEBU, EBU 412, Laura Belmar, Mason Bottle, Rob Zaleski, ShippingEasy

Roadie Hits The Pavement with Same Day Deliveries

March 3, 2018 David A Utter
Roadie

While some big names like Walmart and Amazon experiment with same day delivery in a selection of major markets, a long tail economy exists where smaller metropolitan areas have speedy delivery demands. As the nascent app-powered gig economy of the Read more

News, ShippingRoadie

Amazon First-Party Sellers Hold Edge in Sponsored Product Ads

February 20, 2018 David A Utter
Amazon

Amazon’s “Buy Box” contains the Add To Cart button on a product’s page. Being the seller who is the focus of the Amazon Buy Box gives that seller an advantage in getting a sale. Winning that Buy Box requires much Read more

Marketplaces, News, Selling ToolsAmazon Advertising, Amazon sponsored products, Mark Ballard, Merkle

Shippo Survey Results Highlight the Popularity of Free Shipping

January 13, 2018January 18, 2018 David A Utter
Shippo

Sellers want to maintain their edge beyond the busy holiday shopping season, and free shipping is one way of nudging customers into converting. Evidence supporting the prevalence of this practice arrived when shipping process technology firm Shippo conducted its State Read more

News, ShippingEBU, EBU 410, Free shipping, Shipping, Shippo1 Comment

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