Ecommerce Industry News
The US Federal Trade Commission (FTC) accused an online seller of paying for fake reviews on Amazon.com. The FTC said it was the first case in which it challenged a marketer’s use of fake paid […]
Amanda Horner took over the family business in 2014 and has grown sales by exploiting online channels. But this is no ordinary business. Her father, Dr. Cannon, invented a pillow to give his dermatology patients […]
Amazon may have a workaround as Product Reviews are increasingly being gamed by merchants looking to boost their exposure and harm their competitors. (See this post on the EcommerceBytes Blog to see how bad it’s […]
Some Amazon sellers found it helpful to compensate people for writing positive reviews for their products in order to help them win the Buy Box, but Amazon is putting an end to that practice. It […]
Few will be surprised at how a basic tenet of human nature carries over into the ecommerce world. People feel inclined to treat more favorably those who give them things they want or need. The […]
A court decision that required Yelp to remove negative reviews posted about an attorney could eventually reach a resolution in California. Many big name online players spoke out in favor of Yelp as they perceive […]
The word-of-mouth trust conveyed by a product review can make or break a sale. Some enterprising sellers have opted over time to speed up the process of gathering reviews by purchasing them, but Amazon has […]
Product reviews provide invaluable word of mouth recommendations that can make or break sales of items. Sellers like Amazon.com have long placed importance on these reviews, and the company recently stepped up its efforts to […]
The latest Monetate Ecommerce Quarterly brought disquieting news to the ecommerce industry. Save for the booming 2014 holiday quarter, rates for conversions and adding items to carts have been in decline since the first quarter of 2014, […]
Reviews from customers may seem like the domain of merchants and marketplaces, but cases involving Yelp offer a reminder that regulators and lawyers may get involved when things get messy. This week, reviews site Yelp […]