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Tag: Product reviews

Three Hot Tips to Drive Sales with Recommendations

June 30, 2015August 5, 2017 David A Utter

The latest Monetate Ecommerce Quarterly brought disquieting news to the ecommerce industry. Save for the booming 2014 holiday quarter, rates for conversions and adding items to carts have been in decline since the first quarter of 2014, […]

News, Selling ToolsMonetate, Product reviews

Why It Pays to Be Honest with Product Reviews

January 8, 2015August 25, 2017 Ina Steiner

Reviews from customers may seem like the domain of merchants and marketplaces, but cases involving Yelp offer a reminder that regulators and lawyers may get involved when things get messy. This week, reviews site Yelp […]

News, Tax and Legal IssuesFTC, Product reviews, Yelp

Fake Reviews Present a Tempting Problem for Online Merchants

October 23, 2014August 28, 2017 David A Utter

One of the best ways to get one’s brand or business noticed happens through the accumulation of positive ratings and reviews from customers. But a cutthroat online marketplace where greed or malice can sometimes exceed […]

News, Selling ToolsProduct reviews

Amazon Launches New Twist on Product Reviews

April 15, 2014September 17, 2017 Ina Steiner

Amazon pioneered product reviews, wisely betting they would help its shoppers feel more comfortable buying goods online, sight unseen. Last year, it introduced a new twist on product reviews called “Ask an Owner.” But Amazon […]

Marketplaces, NewsAmazon, Product reviews

Three Great Reasons to Use Recommendations for Your Site

January 8, 2014September 23, 2017 David A Utter

Trust matters a lot to people, as shown in studies and surveys like one recently discussed by Ipsos. “Ultimately, building trust can make the difference in purchasing one product over another,” Ipsos’ Michael Gross wrote. “In […]

News, Selling ToolsProduct reviews

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