Ecommerce Industry News
The latest Monetate Ecommerce Quarterly brought disquieting news to the ecommerce industry. Save for the booming 2014 holiday quarter, rates for conversions and adding items to carts have been in decline since the first quarter of 2014, […]
Reviews from customers may seem like the domain of merchants and marketplaces, but cases involving Yelp offer a reminder that regulators and lawyers may get involved when things get messy. This week, reviews site Yelp […]
One of the best ways to get one’s brand or business noticed happens through the accumulation of positive ratings and reviews from customers. But a cutthroat online marketplace where greed or malice can sometimes exceed […]
Amazon pioneered product reviews, wisely betting they would help its shoppers feel more comfortable buying goods online, sight unseen. Last year, it introduced a new twist on product reviews called “Ask an Owner.” But Amazon […]
Trust matters a lot to people, as shown in studies and surveys like one recently discussed by Ipsos. “Ultimately, building trust can make the difference in purchasing one product over another,” Ipsos’ Michael Gross wrote. “In […]