Reviews are the biggest factor influencing purchasing decisions, surpassing price, content, and fulfillment, according to a survey of 50,000 shoppers – yet on average, shoppers review only 0.2% of the products they purchase. That’s data from Stackline, which provides services Read more
Artificial intelligence (AI) has invaded Amazon product reviews. How can that be so, since real human customers leave the reviews? Someone spotted a new section on some product pages that provides an AI-generated summary of the item’s reviews with a Read more
Etsy provided more information about a feature it began testing in June and that rolled out sitewide earlier this month: video reviews posted by buyers. When it announced the feature, Etsy said it could help give shoppers more confidence when Read more
eBay and Facebook agreed to better combat fake reviews, according to UK regulator Competition & Markets Authority (CMA), which said the companies have already taken some action. In a post on Twitter on Wednesday, the agency wrote, “Facebook and eBay Read more
A UK regulator said it found evidence of a “thriving marketplace for fake and misleading online reviews” and said it wants Facebook and eBay to conduct an urgent review of their sites to prevent fake and misleading online reviews from Read more
The US Federal Trade Commission (FTC) accused an online seller of paying for fake reviews on Amazon.com. The FTC said it was the first case in which it challenged a marketer’s use of fake paid reviews on an independent retail Read more
Amanda Horner took over the family business in 2014 and has grown sales by exploiting online channels. But this is no ordinary business. Her father, Dr. Cannon, invented a pillow to give his dermatology patients relief from a condition called Read more
Amazon may have a workaround as Product Reviews are increasingly being gamed by merchants looking to boost their exposure and harm their competitors. (See this post on the EcommerceBytes Blog to see how bad it’s getting.) The solution? Actively promote Read more
Some Amazon sellers found it helpful to compensate people for writing positive reviews for their products in order to help them win the Buy Box, but Amazon is putting an end to that practice. It officially announced on Monday it Read more
Few will be surprised at how a basic tenet of human nature carries over into the ecommerce world. People feel inclined to treat more favorably those who give them things they want or need. The incredible value of reviews perceived Read more
