Instagram now lets users follow hashtags, which can help marketers get found. Using a hashtag for a product or interest when posting on Instagram may boost visibility of the post to users interested in that item or topic, just as it does on other social networking sites like Twitter. #ChristmasDecorations, anyone?
Today we’re introducing the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram. Now it’s even easier to stay connected with the interests, hobbies, passions and communities you care about.
Every day, millions of people share photos and videos and tag them with relevant hashtags. #onthetable, #slime and #floralnails are just a few examples of hashtags that represent the many interests and passions of our community. To make these posts even more discoverable, we’re introducing hashtags you can follow.
Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap on a hashtag from any post. You’ll see relevant hashtags displayed in your search results along with related accounts. When you find a hashtag you like, open the hashtag page and tap on the follow button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. You can always unfollow a hashtag at any time.
To give you more ways to find hashtags you might like, you can check out the hashtags other people follow in their profiles. Similar to people you follow, hashtags you follow respect your privacy settings. If you set your account to private, the hashtags you follow will only be visible to your followers.
Following hashtags is just the beginning of how we’re giving you the tools to discover and be inspired by our community.
SOURCE: Instagram Announcement