Etsy grew the volume of sales (GMS) on its marketplaces Etsy and Reverb by 118% in the last quarter of 2020, year-over-year, it announced on Thursday, February 25, 2021, and it grew revenue by 129%. Etsy standalone GMS, or Gross Read more
Three emotional stories are at the heart of Etsy’s new holiday ad campaign, a spokesperson told EcommerceBytes after the company launched the ads on October 28th. The stories highlight the power of a meaningful gift, she said. “We know the Read more
Etsy is urging sellers to promote their shops on social media during the holidays. It launched a hashtag, #MakeItMeaningful, for sellers to include in their posts to tie them together. Etsy offered suggestions on how sellers should promote their shop Read more
Many artisans rely on fall and winter markets to showcase their products and ring up sales IRL (in real life), but this year the pandemic is putting a damper on in-person events. Etsy announced it is bringing holiday markets online Read more
Hang up the mistletoe – Etsy is prepping sellers for holiday sales. On Monday, it released some articles containing tips and advice on how to “reach shoppers and keep them coming back during the holiday season.” It also revealed a Read more
Etsy announced on Thursday it is making its Targeted Offers marketing tool free for sellers, “indefinitely.” Etsy launched the tool in April and ran a promotion during the holidays in which it waived the 10-cent fee for running Targeted Offer Read more
Etsy offers sellers several tools to help them market to shoppers. In addition to allowing them to offer coupons and participate in sales such as the Cyber Week sale that ran November 20 – 26, 2018, it offers a feature Read more
Etsy grew sales 20.4% in the third quarter of 2018 (July, August, September), it announced on Tuesday. It grew revenue 41.3%, and raised its full year 2018 guidance. The much faster growth in revenue compared to sales is not surprising Read more
Etsy is celebrating the 13-year anniversary of its founding by organizing a sale. As we previously reported, Etsy gave sellers instructions last month on how to participate (“create a sale by discounting your listings between 10% and 70% during the Read more
Etsy kicked off a marketing campaign in the UK. It’s working with five “influencers” who will post about the campaign on their social media accounts, giving exposure to Etsy and its sellers. Etsy explained that it posed five classic summer Read more
