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Etsy Makes Targeted Offers Marketing Tool Free for Sellers

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Etsy announced on Thursday it is making its Targeted Offers marketing tool free for sellers, “indefinitely.”

Etsy launched the tool in April and ran a promotion during the holidays in which it waived the 10-cent fee for running Targeted Offer campaigns from October 23, 2018 through December 31, 2018.

You can read more about the feature and how sellers can use Targeted Offers to nudge shoppers into buying items in which they’ve expressed an interest in this EcommerceBytes Update article from December 8th.

Etsy announcement follows:

We hope you’re loving sending free targeted offer coupons this holiday season because we have some exciting news: targeted offers will continue to be free! We’re removing the $0.10 charge for targeted offers indefinitely.

So even more shoppers can be delighted by a coupon in their inboxes, we’re also removing the option to limit the number of targeted offers you send on December 21, 2018. We’ll automatically switch any campaigns to unlimited sends on that date.

Happy holidays!

To set up a targeted offer campaign follow this link

Note: Targeted offers enables you to send a coupon directly to people who’ve added one of your items to their carts or favorited something in your shop. We announced on October 25, 2018 that were were waiving the $0.10 charge for targeted offers through December 31, 2018.

SOURCE: Etsy Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.