eBay is ramping up its holiday marketing with a “Don’t Wait for Black Friday” campaign offering curated deals that offer a price-matching guarantee. It’s also bringing its Airstream trailer to five US cities to generate publicity for its marketplace as Read more
eBay is kicking off a “First Minute Holiday Shopping” marketing campaign today, November 1, 2017. It’s promoting deals and price-matching from pre-approved merchants, as well as focusing on fast delivery. eBay is introducing five new marketing spots “spotlighting how early Read more
eBay has built an entire marketing campaign around the boxes sent to its customers with the Fill Your Cart with Color campaign. But it has no control over the packaging sellers use to send eBay orders (and every day there Read more
eBay just launched a suite of tools for its marketing affiliates that make it easier for them to include tracking links and even lets them conduct retargeting. The new tools include Smart Placements that identify visitors and update items displayed Read more
eBay published lists of the top Halloween costumes searched and sold on its site based on data from a 3-week period in September (9/3 – 9/22). eBay said comic book legends and horror classics continue to top searches while the Read more
eBay provided information about the key areas it will focus its marketing efforts on this fall, choosing to promote smartphones, fashion, Motors, and Halloween-related items. eBay advised sellers to ramp up their fourth-quarter selling by “prepping now, listing your in-demand Read more
eBay is using image recognition technology in a new marketing campaign tied to the annual Fashion Week event where designers show off their couture. eBay create a landing page that features fashion sketches where buyers can “Shop the Look.” It’s Read more
eBay is encouraging its affiliates in the UK to use new creative that ties in with its Fill Your Cart with Color campaign that launched in the UK on August 26th. eBay Partner Network told UK publishers that its new Read more
eBay partnered with two celebrities as part of a back-to-school marketing campaign. Actress and model Olivia Culpo and professional basketball star Karl-Anthony Towns share their curated collections of “shoppable must-haves” at eBay.com/BackToCollege. Items include tech gear, dorm decor, and more. Read more
eBay created a virtual shopping experience to tie in with its “Fill Your Cart With Color” marketing campaign. Visitors to eBayBlockParty.com can browse displays of items from about 8 sellers, including items such as eyeglasses, guitars, and sneakers. Clicking on Read more
