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eBay Announces Fall Marketing Campaign


eBay logoeBay provided information about the key areas it will focus its marketing efforts on this fall, choosing to promote smartphones, fashion, Motors, and Halloween-related items. eBay advised sellers to ramp up their fourth-quarter selling by “prepping now, listing your in-demand items now, and planning your promotional strategies.”

Announcement follows:

As we move into the biggest shopping season of the year, eBay sellers can anticipate something even more exciting than the return of pumpkin spice (at least, we hope so!) – a fall marketing campaign to give your bottom line a boost.

Let’s get you up to speed. Much like our vibrant Fill Your Cart With Color brand campaign and our eye-catching trailers for eBay Motors, eBay’s marketing plan will continue a year of advertising featured across a wide variety of entertainment, news, and social channels, as well as highlights on our website.

Read on to learn about the key areas we’re focusing on during the next few months, and see how we’re letting your buyers know eBay has the best fall finds.

Dialing in to Smartphone Season
You may have noticed that during the past few years, fall has become the time of year when major mobile brands release flagship smartphones and updates to their latest models. It’s a cultural and retail phenomenon, and in the next few months, we’ll see new mobile devices from Apple, Samsung, LG, and more in the market.

With all of the buzz, that means sellers have a big opportunity to show shoppers their mobile selections – and that means we want to keep your items highlighted. We’re staying on top of smartphone season by letting buyers know eBay is the place to get the best price for the phone, and showing off the great deals you’re offering.

How we’re campaigning
– Showcasing discount promotions in search
– Comparative tools to make sure you can get the most for your phone
– Strategic banners that drive buyers to your items

If seasonal selling is your style and speed, we’ve got you covered in two categories that are big for fall.

Fall style is an integral part of anyone’s seasonal wardrobe, and we’re showcasing your offerings across the web.

– Who’s shopping. Buyers seeking must-have footwear, fall jackets, and seasonal accessories
– How we’re promoting. Shareable videos and fun industry pieces
– Key event. #MyFashionWeek celebrates the eBay fashion community and brings them to you
– What’s on eBay. Attention-grabbing banners on the Fashion homepage to inspire shoppers

eBay Motors
While car companies are starting to reveal their new models for next year, we’re making sure your selection of relevant parts and accessories is in the spotlight, too.

– Who’s shopping. Auto enthusiasts and veteran vehicle-owners
– How we’re sharing. Informative tutorials and community blog updates
– Key event. The next On the Road with eBay Motors event kicks off on October 31
– What’s on eBay. Newly launched Digital Repair Manuals for Parts and Accessories as an add-on purchase whenever a shopper buys a part or accessory

We Scream for Halloween
What would a marketing plan be without a focus on the holidays? The spookiest celebration of the year is creeping up and we’re dressing our site with ghoulishly festive messaging.

What we’re promoting
– A shopping showcase focused on All Hollow’s Eve
– Easy browsing for your décor offers
– A hub for savings on Halloween collectibles

And more on the way!

All of these campaigns were designed with one thing in mind: to bring you buyers who are looking specifically for what you offer.

Ramp up your Q4 selling by prepping now, listing your in-demand items now, and planning your promotional strategies.

SOURCE: eBay Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.