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eBay Provides Details About Its Back to School Campaign


eBay logoeBay partnered with two celebrities as part of a back-to-school marketing campaign. Actress and model Olivia Culpo and professional basketball star Karl-Anthony Towns share their curated collections of “shoppable must-haves” at eBay.com/BackToCollege. Items include tech gear, dorm decor, and more. eBay has also been running a promotion (10 percent off coupon code) when shoppers spend at least $25 on eligible back-to-school items.

eBay is visiting nine college campuses and is encouraging students to browse the Back to College collection on Facebook Messenger with eBay ShopBot, its personalized shopping assistant powered by Artificial Intelligence.

Press release follows:

Finding the right gear for college that expresses who you are at the right price can be tough. A recent survey of college students by eBay found that the majority (79%) have to shop at multiple retailers to get what they need, and nearly all (96%) wish there were more deals. To help students make their mark on campus and add more color to their college kick-off, eBay has teamed up with college alumni – actress and model Olivia Culpo and professional basketball star Karl-Anthony Towns – to share their curated collections of shoppable must-haves at eBay.com/BackToCollege.

Culpo and Towns, no strangers to embracing their own style and expressing themselves on screen or on the court, are sharing their shoppable college finds on their social channels and on eBay.com/BackToCollege, where students can also find exclusive deals on hot items like laptops, headphones, denim, sneakers, closet organizers, and more, for their last-minute shopping needs.

“I remember how overwhelming it was to shop for college when I was in Boston,” said Culpo. “I wanted to find items that expressed my personal style and suited my budget. There are so many amazing new and unique finds on eBay that I know will inspire everyone going back to school this semester.”

“Shopping as a seven-foot-tall basketball player can be tricky, but eBay has cool gear that fits my style – and size,” said Towns, who studied in Kentucky. “I’ve teamed up with eBay to share my top picks for my fans whether they’re on the court, in the classroom or in their dorm.”

A+ Deals & Discounts
All month long, students can find deals on everything they need to deck out their dorm like nobody else on eBay. With more than 1.1 billion listings and 80 percent of items sold as new, shoppers can find exactly what they need at the best value, delivered when they need it.

– Browse the Back to College collection on Facebook Messenger with eBay ShopBot – a personalized shopping assistant powered by Artificial Intelligence.

– Beginning on August 23rd, students who spend $25 or more on select items on eBay.com/BackToCollege are eligible to receive 10 percent off by using the code P10COLLEGE.

– A variety of deals and discounts are available across hundreds of the hottest and best back to school essentials.

“From incoming freshman to rising seniors, shoppers want items that reflect their individuality at an amazing value, all in one place,” said Suzy Deering, Chief Marketing Officer of eBay North America. “eBay makes it easy to confidently kick off the new school year by providing a wide selection of merchandise and deals for students from kindergarten to college, when they need it most.”

Giving Back
Nearly all students want their college purchases to give back to charity (89%) and wish it were easier to do so (87%).1 This season, eBay is enabling them to make their purchases more meaningful by donating at check-out.

eBay ‘Totally You’ Tour
eBay is making it easier than ever for students to add more color to their college kick-off by heading to nine campuses across the country. Students can take quizzes through eBay ShopBot to receive personalized back to school shopping collections featuring items curated just for them, and win prizes on hot items like smartphones, backpacks and more.

8/22 – University of Iowa
8/24 – Kansas State University
8/28 – University of Utah
8/31 – Arizona State University
9/5 – Texas A&M University
9/8 – Villanova University
9/13 – George Washington University
9/18 – Georgia State University

For more, visit eBay.com/BackToCollege and follow @eBay on social.

SOURCE: eBay Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.