Tag: eBay marketing

eBay has been giving its new airstream a workout this year, and it’s now taking it on a multi-city tour for the holidays as part of its Wish Bigger holiday marketing campaign. The tour kicks […]

eBay launched its new holiday marketing campaign on Monday. The “Wish Bigger” campaign includes a new holiday hub at eBay.com/holidays that displays links to featured deals in such groupings as Holiday Entertaining, Holiday Dressing, and Laptops & […]

There’s nothing like a good TV commercial to drive brand awareness, and under Meg Whitman’s leadership, eBay had a number of memorable campaigns. Those sellers who were hoping that Devin Wenig, the successor to Whitman’s […]

eBay will kick off a buyer-centric promotion on Thursday called “20 Days of Deals,” according to Internet Retailer. The eBay promotion will feature products priced at $20 to celebrate its 20th anniversary, and it will run […]

eBay is running a summertime-themed promotion called “Hot Deals for Hot Days” and is tying in a real-life roadtrip as part of the marketing campaign. Shoppers can find the deals on eBay.com/deals, and New Yorkers can […]

People who simply must have the latest Apple gadget often trade in their old devices, creating a boon for certain services. eBay, always quick to capitalize on the trend, has created a new landing page […]

eBay plans a marketing push this fall to overcome a “consumer perception gap” about the kind of inventory eBay offers, and in part from the data breach the company experienced earlier this year, according to […]

Mother’s Day can be a windfall for online sellers, and luckily there are more occasions for gift-giving this spring. eBay reminded sellers it’s graduation season, with Father’s Day looming on the horizon, as it kicked […]

A long way from its auction roots, eBay is wooing large retailers and is taking its show on the road. This week, eBay is exhibiting at the National Retail Federation’s NRF Big Show, which concentrates […]