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eBay Ramps Up Holiday Marketing


eBay logoeBay is ramping up its holiday marketing with a “Don’t Wait for Black Friday” campaign offering curated deals that offer a price-matching guarantee. It’s also bringing its Airstream trailer to five US cities to generate publicity for its marketplace as a source of holiday gifts.

Press release follows:

Black Friday is almost upon us, but this year’s shoppers are eager to skip the lines. A recent eBay study found that more than three quarters (76%) of shoppers would give something up rather than endure the chaos of Black Friday lines, including one in four (26%) who would rather have a root canal. Still, Black Friday shoppers expect deeper discounts, so eBay is giving them early access online – without waiting in line – with its new campaign, ‘Don’t Wait for Black Friday’ deals. Beginning today, eBay will match prices on some of the most coveted Black Friday deals from other major retailers, before taking even more amazing deals on the road with an interactive, cross-country Holiday Airstream mobile tour.

eBay Matches ‘Black Friday’ Deals from Retailers Starting Today
With many retailers announcing their top Black Friday deals in advance, eBay will match the prices on many of those same top deals beginning today, making it easy to shop from home or on-the-go and feel confident about receiving the best price available. Shoppers can take advantage of these early deep discounts with new deals every day through November 17, all with fast and free shipping on new items from top brands like Ninja, Samsung, and Apple, among others.

These limited-time deals already include:

Ninja Single Serve Coffee Bar ($64.99)
Apple Watch Series 3 ($325.00)
KitchenAid Stand Mixer Tilt 5-Quart ($249.99)
Men’s and Women’s Bulova Watches ($79.99)
The full list of items eligible for ‘Don’t Wait for Black Friday’ deals can be found here: https://www.ebay.com/DontWaitForBlackFriday

“Did You Check eBay” Holiday Airstream Tour Kicks off Black Friday
Back and better than ever, the eBay Holiday Airstream will be rolling into five U.S. cities, including New York, Chicago, and more, to offer a curated collection of the season’s most sought-after items and amazing deals on toys, tech, fashion, and home. Launching in New York City on Black Friday before traversing the country, the Holiday Airstream will offer gift-givers access to new, in-demand items at the best prices.

Visitors can try their hand at an interactive claw machine – a modern take on a beloved game – to literally grab some of the hottest items of the season. eBay’s exclusive AI technology will also be on hand to help select smart and personalized gift ideas. Whether shopping in person or from home, eBay will give shoppers access to exclusively curated deals, delivered to their door within three days, guaranteed.

No Blackouts on eBay Deals Best Prices Through Cyber Monday, Guaranteed
From Black Friday through Cyber Monday, eBay will continue to give shoppers what most other retailers may not – Price Match Guarantee on more than 50,000 deals with no blackout periods. eBay’s Price Match Guarantee ensures shoppers will get the best value on top gifts across all categories, from the latest tech gadgets to the must-have toys for the holiday, because eBay will match the best price from competitors3.

For the Cyber 5 Weekend, eBay will continue to have deals at more than 30-60% off regular prices with free shipping include:

Gotham Steel Nonstick Ultimate 15 Piece Copper Cookware Set (over 60% off)
Rayban Erika Metal Round Sunglasses – available in four colors (over 55% off)
LG 49″ 4K UHD HDR Smart LED TV (over 40% off)
“Every holiday season, shoppers turn to eBay for a wide selection of gifts at a variety of price points. This year, we’re doubling down to make sure they get the absolute best deals anytime, anywhere, with commitments like Price Match Guarantee, Guaranteed Delivery, and our marketplace’s unmatched selection,” said Jesse Kiefer, Director and General Manager of eBay Deals.

In addition to Price Match Guarantee, eBay’s Guaranteed Delivery is now available on more than 20 million items in three days or less – and even better – millions of these items ship for free. Check eBay.com/Deals for trending inventory across all eBay categories, such as consumer electronics, home & garden, and fashion, at a great value (usually between 20% and 90%) off with free shipping and no membership required.

eBay published an infographic available in its press release (link follows).

SOURCE: eBay Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.