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eBay Kicks Off Holiday Marketing Campaign Focused on Deals


eBay logoeBay is kicking off a “First Minute Holiday Shopping” marketing campaign today, November 1, 2017. It’s promoting deals and price-matching from pre-approved merchants, as well as focusing on fast delivery. eBay is introducing five new marketing spots “spotlighting how early shopping helps you find the most unique and special gifts for the ones that matter most” airing on TV and through eBay channels on Facebook, Instagram, and Pinterest.

Announcement follows:

When it comes to holiday shopping, a new eBay study found that most people don’t want to wait until it’s too late. Nearly half of Americans (45%) start holiday shopping well before Black Friday, so eBay is making ‘First Minute’ shopping easy and rewarding. Beginning today, eBay kicks off new, exclusive First Minute deals on some of the hottest holiday gifts from top brands like Adidas, Dyson, Mattel, KitchenAid and more. Additionally, the launch of eBay’s new Guaranteed Delivery program will offer fast delivery speeds on millions of items, while eBay’s Price Match Guarantee promises no blackout on Black Friday to take the stress out of starting early.

Adding to eBay’s competitive Daily Deals now through November 9th, the marketplace will reveal new, limited-time First Minute deals each day, at more than 30-60% off regular prices with free shipping. Just some of the marquee limited-time deal items across home, toys, outdoor, tech and more include:

Samsonite 3-piece Tenacity Set (over 60% off)
KitchenAid 6 Quart Bowl-Lift Stand Mixer (over 55% off)
Diamondback Overdrive Sport Hardtail Mountain Bike (over 45% off)
Apple iPad Pro 12.9″ Retina Display 128GB Wi-Fi (over 35% off)
Huffy Bantam 29″ 21 Speed Aluminum Mountain Bicycle (over 30% off)

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“We found that choice and convenience are the biggest reasons shoppers start sooner in the season, so we designed a collection of competitive early deals to offer their pick of top brands across electronics, toys, apparel and more,” said Suzy Deering, Chief Marketing Officer of eBay North America. “There’s simply no reason to wait for Black Friday to find the best prices or top gifts this holiday season when shoppers can start AND finish early with eBay.”

New, Fast Guaranteed Delivery
Delivering in-demand, unique gifts to your doorstep, more than 20 million items will arrive in three days or less with eBay’s new Guaranteed Delivery program, making it simpler than ever to find, receive and wrap that perfect present well before it’s time to gift. Shoppers can simply search and filter millions of eligible listings by one, two and three-day shipping that’s right for them – and even better – millions of these items ship for free.

No Blackouts on Best Prices, Guaranteed
eBay’s Price Match Guarantee on more than 50,000 deals also ensures shoppers will get the best value on top gifts across all categories, from the latest Apple iPhones to Samsonite luggage, because eBay will match the best price from competitors. eBay Price Match Guarantee covers shoppers all season long, even throughout Black Friday and Cyber Monday when some other retailers may not match prices.

Intuitive and Smart Browsing
Using Artificial Intelligence, eBay’s enhanced browsing experience will infuse shoppers’ personal “Interests” and present curated products in ways people want to shop: by style, activity or obsession. The experience customizes holiday shopping just for you.

“We’re continuously enhancing our marketplace with new, intuitive features and services that give eBay shoppers a tailored experience with the power of fast, free shipping on millions of items in our marketplace, whether they’re shopping on desktop, mobile, or on the eBay app,” said Scott Cutler, Senior Vice President of eBay Americas.

To spread the news of eBay’s incredible holiday deals, new advertising creative will debut this week on television and digital channels, developed by 72AndSunny Los Angeles. Five new spots, spotlighting how early shopping helps you find the most unique and special gifts for the ones that matter most, will air on top television networks as well as on @eBay’s Facebook, Instagram and Pinterest.

With more than 1.1 billion listings, eBay helps holiday shoppers discover the perfect gifts for everyone on their list – including top brands and hard-to-find gifts like Nintendo’s SNES Classic, or WowWee Fingerlings.

eBay Deals are open to everyone and always ship for free every day – no membership required – and include trending inventory from across all eBay categories, such as consumer electronics, home & garden, and fashion, at a great value (usually between 20% and 90% off).

For more, visit and follow @eBay on social.

1 Source: eBay Holiday Shopping Survey, October 2017

2 Price Match Guarantee applies to items from specific retailers (,,,,,, or that are identical and available, meaning both items must be exactly the same and currently in stock.

SOURCE: eBay Announcement

See eBay’s message to sellers about the holiday campaign.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to