Ecommerce Industry News
Lush Cosmetics has long objected to Amazon.com purchasing the keyword “lush” on Google AdWords and using it to bring searchers to Amazon’s equivalent results. The issue became a trademark dispute that ended up in court […]
In the legendary sci-fi film The Matrix, Morpheus tells Neo he’s been living in a dream world. That virtual existence parallels the internet, upon which many online sellers have built their businesses rather than take on […]
There’s debate about whether there should be a new law requiring online merchants to collect sales tax in states where they don’t have a physical presence. But the reality is, sellers must deal with sales […]
Although social media’s immediacy and popularity suggest it has the potential to be a great marketing channel, research noted by Forbes and elsewhere keeps finding email marketing an effective way to find and maintain a customer base. […]
Mike Grehan is a Director at Incisive Media and producer of one of the longest-running Internet conferences, formerly known as Search Engines Strategies, recently rebranded as ClickZ Live. A search marketing guru, Mike Grehan discussed […]
Now that the Super Bowl is over, expect to see retailers turning to Valentine’s Day themes. The National Retail Federation (NRF)’s Shop.org unit took a look at the upcoming Valentine’s Day holiday to see how […]
As long as there are desirable goods in the marketplace there will be people willing to imitate them and try to market and sell them as the real thing. Counterfeit goods have been a problem […]
The visual appeal of the internet impacted users as sites opted to make images an even greater part of their layout. The grid-like dominant display of Pinterest, for example, now has its look and feel […]
Volusion, known for its ecommerce platform for entrepreneurs and small- and medium-sized merchants, announced the general availability of its newest platform, Mozu, which was unveiled in September. The company also said it completed a $35 […]
Trust matters a lot to people, as shown in studies and surveys like one recently discussed by Ipsos. “Ultimately, building trust can make the difference in purchasing one product over another,” Ipsos’ Michael Gross wrote. “In […]