Google is now making Shopping campaigns available to all merchants who advertise through Product Listing Ads. Introduced last year, Shopping campaigns make it easier for retailers to manage their PLAs and streamline organization and bidding, but they had been available Read more
The significant and very profitable change Google made to Google Shopping altered that service to only displaying paid Product Listing Ads. It’s a change that made European Commission regulators concerned enough to add it to its investigation of Google for Read more
Online merchants in the U.S. know Rakuten as a marketplace on which to sell thanks to the rebranding of its Buy.com website to Rakuten.com Shopping. But while it’s often thought of as a global ecommerce company, Rakuten also operates other Read more
Some eBay sellers are unable to access a third-party service that helps them manage their listings. Auctiva offers a wide range of tools for eBay sellers and acknowledged a problem in which Verizon users are experiencing access issues. In a Read more
Ecwid launched a new program for developers that includes an affiliate revenue component. Developers who refer paying customers to Ecwid will receive lifetime commissions in addition to premium support and expanded services. Web developers, sitebuilders, small hosters, marketing agencies and Read more
Lush Cosmetics has long objected to Amazon.com purchasing the keyword “lush” on Google AdWords and using it to bring searchers to Amazon’s equivalent results. The issue became a trademark dispute that ended up in court in the UK, with Lush Read more
In the legendary sci-fi film The Matrix, Morpheus tells Neo he’s been living in a dream world. That virtual existence parallels the internet, upon which many online sellers have built their businesses rather than take on the myriad challenges of the Read more
There’s debate about whether there should be a new law requiring online merchants to collect sales tax in states where they don’t have a physical presence. But the reality is, sellers must deal with sales tax in their own states Read more
Although social media’s immediacy and popularity suggest it has the potential to be a great marketing channel, research noted by Forbes and elsewhere keeps finding email marketing an effective way to find and maintain a customer base. Getting ecommerce pros connected with Read more
Mike Grehan is a Director at Incisive Media and producer of one of the longest-running Internet conferences, formerly known as Search Engines Strategies, recently rebranded as ClickZ Live. A search marketing guru, Mike Grehan discussed some of the challenges online Read more
