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  • Page 391

Category: Marketplaces

Can a New Executive Help eBay Define Its Brand?

May 16, 2016July 22, 2017 Ina Steiner

The man who helped transform brands for Microsoft and Adobe is now in charge of the eBay brand. Karl Isaac joined eBay as Vice President of Global Brand, one of a trio of top executives joining the online marketplace. As Read more

Marketplaces, NewseBay marketing, Karl Isaac

eBay Runs Promotion to Attract New Consumer Sellers

May 13, 2016July 22, 2017 Ina Steiner

eBay kicked off a promotion targeted at people new to selling on its marketplace. “Buyers love hunting for treasures like yours,” eBay states on the landing page. “You’ll love the extra cash and the opportunities you create from selling! Plus, Read more

Marketplaces, NewseBay consumer selling, eBay Promotion

Amazon Handmade Adds New Categories

May 13, 2016July 22, 2017 Ina Steiner

Amazon is calling its new Handmade marketplace a success and is adding new categories, it announced on Thursday. The company also told EcommerceBytes it’s possible it may extend the waiver on subscription fees for artisan sellers. Steve Johnson, Director for Read more

Marketplaces, NewsAmazon Handmade

Etsy Changes Show a Focus on Values and Global Growth

May 13, 2016July 22, 2017 Ina Steiner

A face familiar to many Etsy sellers is taking on a new role – Heather Jassy, who currently serves as head of Members & Community and hosts Etsy Fireside Chats on YouTube, is taking on the newly-created role of Senior Read more

Marketplaces, NewsEtsy, Etsy changes

Two Online Auction Sites to Merge

May 13, 2016July 22, 2017 Ina Steiner

Two online auction sites that were formed to serve the higher-end market that eBay failed to fill will merge to form one global powerhouse. When Auctionata and Paddle8 unite, they will become one of the top 10 auction houses worldwide Read more

Marketplaces, NewsAuctionata, Paddle8

Amazon Seeks Fashion Models: Must Be Furry, Winged or Scaly

May 12, 2016July 22, 2017 Ina Steiner

Amazon UK is seeking models to strut their stuff while wearing the latest fashion available on Amazon, but only the furry, winged, or scaly need apply. Pet owners can submit their critters to become the Face of Amazon Pets. Amazon Read more

Marketplaces, NewsAmazon

eBay Runs TV and Snail Mail Campaigns

May 12, 2016July 22, 2017 Ina Steiner

eBay is turning to TV ads and direct mail to try to generate traffic as it still struggles to gain exposure in Google search results and reengage shoppers lost due to the security breach of 2014 when eBay required 150 Read more

Marketplaces, NewseBay marketing

eBay UK Entices Consumer Sellers with Latest Promotions

May 11, 2016July 22, 2017 Ina Steiner

eBay UK is running a promotion with variations to entice casual sellers to list more items. One version gives sellers the ability to list up to 100 auction or fixed-price listings with zero insertion fees and a cap of 1 Read more

Marketplaces, NewseBay Promotion, eBay UK

eBay and Rakuten to Partner in Asia

May 11, 2016July 22, 2017 Ina Steiner

Marketplace giants eBay and Rakuten are partnering in what the two rivals hope will be a mutually beneficial arrangement. Under the agreement, eBay Korea’s Gmarket will launch a flagship store on Rakuten Ichiba – its Japanese platform – featuring boutique Read more

Marketplaces, NewseBay Asia, Rakuten

Amazon Welcomes User Generated Content to Prime Video

May 11, 2016July 22, 2017 Ina Steiner

Amazon opened its Prime Video streaming service to video providers and self-publishers on Tuesday. Some are comparing it to Google’s YouTube video service, and it will be interesting to see how retailers and brands use the new program. Amazon Video Read more

Marketplaces, NewsAmazon

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