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Amazon Handmade Adds New Categories

Amazon is calling its new Handmade marketplace a success and is adding new categories, it announced on Thursday. The company also told EcommerceBytes it’s possible it may extend the waiver on subscription fees for artisan sellers.

Steve Johnson, Director for Handmade at Amazon, said, “The most frequent piece of feedback we receive from customers and artisans is they want even more categories of handcrafted items.”

Amazon launched the Handmade marketplace in the fall. The new categories are Accessories, Baby and Toys & Games – and shoppers can now find over 20,000 items in those categories.

Johnson said Amazon Handmade sales jumped more than 50% leading up to Mother’s Day. Amazon also revealed it’s seen a jump in the number of artisan sellers using its FBA fulfillment service (a 100% increase since the beginning of the year), making those items available to Prime customers. Amazon said 95% of the sellers on its Handmade venue who use FBA have made a sale.

Amazon Handmade now has over 400,000 items from all 50 states and over 80 countries.

Amazon had initially stated that all Handmade at Amazon artisans must have a Professional Seller account, but it waived the current $39.99 monthly subscription fee through August 1, 2016 for artisans. On Thursday, company spokesperson Erik Fairleigh said, “The team will continue to listen to feedback from artisans to determine if we will extend the no subscription fee incentive,” stating that a decision had not yet been made.

EcommerceBytes recently spoke to several sellers who have tried selling through Amazon Handmade, including those using FBA – you can find the article in the May 8th issue of EcommerceBytes Update, with an accompanying blog post:

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.