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Amazon Seeks Fashion Models: Must Be Furry, Winged or Scaly

Amazon UK is seeking models to strut their stuff while wearing the latest fashion available on Amazon, but only the furry, winged, or scaly need apply. Pet owners can submit their critters to become the Face of Amazon Pets.

Amazon will select seven animals from across the pet spectrum to become models for the Amazon Pets Store. The winners will be featured in a series of “Petwalk” videos showing off the latest must-have pet products available on Amazon.co.uk.

Owners of cats, dogs, horses, fish and amphibians, small furry animals, reptiles and birds are invited to post pictures of their beloved pets on Twitter, Instagram, and on Amazon.co.uk’s Facebook page using the hashtag #AmazonPets.

Amazon revealed that some of the most popular pet accessories and treats purchased since January 2015 on Amazon.co.uk include: doggy hair clippers, bow ties, tartan coats, bandanas, heated devices to keep animal beds and hutches warm, cognitive interactive toys, roller circuits toys for cats, dog cologne, and wheat, gluten and dairy free dog food.

Interesting factoid: Amazon UK sells 261 types of turtle food and 167 types of ferret food.

The competition is open until June 5th, and the winning Face of Amazon Pets will be revealed soon after, scooping 1,000 pounds worth of Amazon Gift Cards, plus prizes for the runners up.

Amazon explains, “The furriest friends with the most likes, comments and/or shares by Thursday, May 26th, 2016 will proceed to the public voting round, starting Monday, May 30, 2016. The animal with the most votes from each category will then participate in our “Petwalk” video and photo shoot, where a judging panel will choose the next Face of Amazon Pets! If your pet is “hot to trot”, enter them now using the hashtag #AmazonPets.”

Full details of the competition can be found on the Amazon website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.