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Two Online Auction Sites to Merge

Two online auction sites that were formed to serve the higher-end market that eBay failed to fill will merge to form one global powerhouse. When Auctionata and Paddle8 unite, they will become one of the top 10 auction houses worldwide with 800,000 registered collectors.

On its Facebook page, Paddle8 posted, “Big news: We are excited to announce that Auctionata and Paddle8 unite to form the global online leader in art, collectibles and vintage luxury auctions. Together, we will build the online destination of choice for the 21st-century collector by providing the most comprehensive experience for purchasing art and luxury items online.”

Artnews said Auctionata has raised $88 million in equity capital to date, while Paddle8 has raised $44 million.

Auctionata cofounder Alexander Zacke will serve as CEO and Susanne Zacke will be chief marketplace officer. Zacke told Artnews the new entity would continue to use the two brands, but said which domain it would use going forward was “more tricky.”

As for eBay, it had shut down its Live Auctions platform at the end of 2008, but revived it in 2014, and hosts many high end houses including Sotheby’s.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.