Google is holding a virtual event next week to help merchants prepare for the holidays. Think Retail will kick off with a keynote presentation covering the latest holiday-shopping insights, category trends, consumer behaviors, and Google solutions. Four Google executives will Read more
Google announced it will crack down on repeat offenders of its Ad policies beginning in September. It will ramp up a “strike-based system” and will begin enforcement in the following policies: Enabling dishonest behavior, Unapproved substances, Guns, gun parts and Read more
Retailers who run ads on Google can use local inventory ads to show shoppers that the products they are searching for are available for nearby store pickup, the search company announced on Monday. Google revealed that searches for “in-stock” grew Read more
Amazon has been working to whip bargain-hunters into a frenzy with promises of “epic” deals on Prime Day (July 15-16), and third-party sellers can benefit. During last year’s Prime Day, small- and medium-sized businesses (SMBs) generated sales of $1.5 billion Read more
Google recently announced it is rebranding its iconic AdWords advertising program that launched in 2000. Google AdWords will become Google Ads, and the company is launching two additional programs: Google Marketing Platform and Google Ad Manager. Google Ads is designed Read more
