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eBay Launches Holiday Marketing Campaign

eBay launched its new holiday marketing campaign on Monday. The “Wish Bigger” campaign includes a new holiday hub at eBay.com/holidays that displays links to featured deals in such groupings as Holiday Entertaining, Holiday Dressing, and Laptops & Tablets, as well specific items under “Trending Deals.” The hub also includes featured collections and guides.

eBay is inviting shoppers to become sellers this holiday with a promotional coupon available online and in-person selling stations at Westfield malls. eBay said customers can visit the holiday hub to earn a $50 eBay coupon for new sellers selling items any time from now until Dec. 31.

“Armed with extra money, shoppers can get a head start on shopping, and find inspiration from eBay’s holiday heat map (launching later this month) that will track what eBay customers are wishing and shopping for coast-to-coast on a weekly basis.”

Sellers will also be able to take advantage of the heat map to track item popularity across the country on hard to find gifts, it said.

On Thanksgiving Day, eBay will offer deals on another page at ebay-wish-bigger.com(the page is not yet live as of this writing) where they can “vote to break open and unlock a series of incredible deals on the season’s most coveted gifts across tech, toys, fashion and home. ”

Here’s how it works: “Beginning at 4 p.m. EST until 10 p.m. EST, competing deals will be featured on each side of the wishbone, and the item that receives the most votes over the course of an hour will be released to shoppers in a limited quantity.”

eBay has also unveiled a Charity Shop in time for Giving Tuesday (December 1st) and entered into a collaboration with designer Pamela Love on an exclusive jewelry collection for the holidays.

And eBay will again use its Airstream to do some in-person marketing: “Beginning the week of Nov. 30, the eBay “Wish Bigger” Airstream will spread holiday cheer by bringing locals across the country their most coveted gifts this season. With brand-new inventory sourced according to local survey results showing what people wish for the most in each city, shoppers will have access to new, in-demand items at prices that make big wishes come true.”

You can read more details in the full announcement on the eBay blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.