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eBay Capitalizes on Apple Hardware Launch

People who simply must have the latest Apple gadget often trade in their old devices, creating a boon for certain services. eBay, always quick to capitalize on the trend, has created a new landing page to encourage consumers to trade in their old phones while the buzz around Apple’s September 9th launch event is garnering media attention.

In fact, eBay is so confident that phones will sell when using its pricing guidelines that if they don’t, it will provide a $100 eBay coupon just for listing during the promotion, which started on September 1st and runs through October 24th.

Sellers can create an auction listing (or auction with Buy It Now) – and in either format, the seller must accept the starting price guidance provided by eBay as the starting price for that listing.

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If the seller creates a qualifying listing but his or her cell phone does not sell at all, then that seller will receive a $100 coupon towards his or her next eBay purchase.

There are lots of restrictions – for example, only 5, 7, and 10 day listing durations qualify; and shipping costs must be the lesser of $15 or the average range for similar or identical cell phones – so read the fine print. In addition, only certain phones from Apple, Samsung, HTC, LG, and Blackberry qualify, see the full list on the promotion details page.

eBay also encouraged its affiliates to take capitalize on the new iPhones. “One way to take advantage of the buzz around this latest Apple release is to promote the iPhone 6 accessories available on eBay, including chargers, headphones and mobile accessories,” it advised affiliate marketers.

Learn more about the Flip Your Phone promotion on the eBay website.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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