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eBay UK Kicks off Christmas Marketing Campaign

eBay opened a Christmas Shop on the UK site earlier this month to attract holiday shoppers, and on Thursday, it kicked off a Christmas marketing campaign on the UK eBay website.

In addition to the Christmas Shop, eBay UK will run a total of six special events (WOW Weekends). The campaign will have a constant presence on the website for the duration of this period and will feature the following Christmas boutiques:

  • Christmas Gift Shop
  • Christmas Toys
  • Christmas Electronics
  • Party Fashion
  • Gifts by Hobby
  • Home Decor
  • Party supplies
  • Trees & Decorations
  • Beauty Essentials

eBay UK will run a digital campaign across the eBay UK website and on other media outlets to support the campaign.

The eBay Christmas Shop highlights five categories: Gifts, Electronics, Toys, Fashion, and Home. In addition to displaying top items in each category, eBay showcases some “Collections” and “Christmas Guides” for ideas for gift-givers, such as the “Christmas Gifts for Cooks and Food Lovers” guide published by eBay.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.