eBay opened a Christmas Shop on the UK site earlier this month to attract holiday shoppers, and on Thursday, it kicked off a Christmas marketing campaign on the UK eBay website.
In addition to the Christmas Shop, eBay UK will run a total of six special events (WOW Weekends). The campaign will have a constant presence on the website for the duration of this period and will feature the following Christmas boutiques:
- Christmas Gift Shop
- Christmas Toys
- Christmas Electronics
- Party Fashion
- Gifts by Hobby
- Home Decor
- Party supplies
- Trees & Decorations
- Beauty Essentials
eBay UK will run a digital campaign across the eBay UK website and on other media outlets to support the campaign.
The eBay Christmas Shop highlights five categories: Gifts, Electronics, Toys, Fashion, and Home. In addition to displaying top items in each category, eBay showcases some “Collections” and “Christmas Guides” for ideas for gift-givers, such as the “Christmas Gifts for Cooks and Food Lovers” guide published by eBay.
