Sponsored Link
Email This Post Email This Post

eBay UK Kicks off Christmas Marketing Campaign

eBay opened a Christmas Shop on the UK site earlier this month to attract holiday shoppers, and on Thursday, it kicked off a Christmas marketing campaign on the UK eBay website.

In addition to the Christmas Shop, eBay UK will run a total of six special events (WOW Weekends). The campaign will have a constant presence on the website for the duration of this period and will feature the following Christmas boutiques:

  • Christmas Gift Shop
  • Christmas Toys
  • Christmas Electronics
  • Party Fashion
  • Gifts by Hobby
  • Home Decor
  • Party supplies
  • Trees & Decorations
  • Beauty Essentials

eBay UK will run a digital campaign across the eBay UK website and on other media outlets to support the campaign.

The eBay Christmas Shop highlights five categories: Gifts, Electronics, Toys, Fashion, and Home. In addition to displaying top items in each category, eBay showcases some “Collections” and “Christmas Guides” for ideas for gift-givers, such as the “Christmas Gifts for Cooks and Food Lovers” guide published by eBay.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.