eBay has been giving its new airstream a workout this year, and it’s now taking it on a multi-city tour for the holidays as part of its Wish Bigger holiday marketing campaign. The tour kicks off in San Francisco today, Read more
eBay launched its new holiday marketing campaign on Monday. The “Wish Bigger” campaign includes a new holiday hub at eBay.com/holidays that displays links to featured deals in such groupings as Holiday Entertaining, Holiday Dressing, and Laptops & Tablets, as well specific items Read more
There’s nothing like a good TV commercial to drive brand awareness, and under Meg Whitman’s leadership, eBay had a number of memorable campaigns. Those sellers who were hoping that Devin Wenig, the successor to Whitman’s replacement John Donahoe, would go Read more
eBay will kick off a buyer-centric promotion on Thursday called “20 Days of Deals,” according to Internet Retailer. The eBay promotion will feature products priced at $20 to celebrate its 20th anniversary, and it will run for 20 days. Update: eBay Read more
eBay is running a summertime-themed promotion called “Hot Deals for Hot Days” and is tying in a real-life roadtrip as part of the marketing campaign. Shoppers can find the deals on eBay.com/deals, and New Yorkers can visit the eBay Airstream to Read more
eBay opened a Christmas Shop on the UK site earlier this month to attract holiday shoppers, and on Thursday, it kicked off a Christmas marketing campaign on the UK eBay website. In addition to the Christmas Shop, eBay UK will Read more
People who simply must have the latest Apple gadget often trade in their old devices, creating a boon for certain services. eBay, always quick to capitalize on the trend, has created a new landing page to encourage consumers to trade Read more
eBay plans a marketing push this fall to overcome a “consumer perception gap” about the kind of inventory eBay offers, and in part from the data breach the company experienced earlier this year, according to Devin Wenig, President of eBay Read more
Mother’s Day can be a windfall for online sellers, and luckily there are more occasions for gift-giving this spring. eBay reminded sellers it’s graduation season, with Father’s Day looming on the horizon, as it kicked off “Dads and Grads” marketing Read more
A long way from its auction roots, eBay is wooing large retailers and is taking its show on the road. This week, eBay is exhibiting at the National Retail Federation’s NRF Big Show, which concentrates on brick-and-mortar retailers (its annual Read more
