eBay is discounting Promoted Listings to entice sellers to advertise. The promotion invites sellers to try Promoted Listing ads at 60% off (up to $1,000) and is valid through February 15, 2019. With Promoted Listings, sellers pay advertising fees only when the ad results in a sale; the seller sets the fee as a percentage of the selling price ahead of time.
Only sellers who are invited can participate in the current promotion, which they must activate in order to qualify for the reduced rates. While the promotion is only valid on eBay.com, international sellers who are invited can participate.
The following is an excerpt of the terms of the promotion, which sellers should read fully and carefully on this page:
“Sellers will receive a credit to the Promote Your Listings fees they have incurred during the promotion period. The credit amount will be calculated as 60% of the total Promote Your Listings fees applied to Sellers during the Promotional period but not more than 1000 USD. In order to qualify for the credits, item must have been sold using the Promote Your Listings service, and as such, would have an associated Promote Your Listings fee based on the advertising percentage rate selected.
“Any Promote Your Listings campaigns launched prior to promotion period starting or after the promotion period ends, will not be eligible for this promotion. The promotion does not apply to insertion fees, optional upgrade fees, or Final Value Fees. Promote Your Listings advertising fees will be charged as customary, but will be credited within 60 days after the promotion period.”
eBay provides information about the average ad rates by category on this page, updated weekly. The page currently shows Books with an average ad rate of 3.03%, and Stamps with an average ad rate of 11.45%. The other categories with double-digit average ad rates are Antiques; Cell Phones & Accessories; and Jewelry & Watches.
Sellers considering advertising through the program should be aware that Promoted Listings ads may preempt the same listing from appearing organically in the same set of results, and a listing’s organic ranking may be impacted by its performance in Promoted Listings.
As we reported yesterday, eBay CEO Devin Wenig revealed plans to add a CPC model to the Promoted Listing ad lineup. A seller who received the invitation to participate in the current promotion told us he believed it signaled eBay’s desperation to get sellers to use Promoted Listings. Let us know what you think on the EcommerceBytes Blog post.