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eBay Encourages Sellers to Advertise Their Listings


eBay logoeBay is encouraging sellers to use its Promoted Listings ads. In a new post on the company’s corporate blog, it explained that promoted listings are boosted so they are more visible in search results, on the eBay homepage, and on the product pages for similar items. eBay said it uses machine learning to determine exposure for each listing based on both the predicted likelihood of an item selling and the amount that a seller is willing to spend.

Announcement follows:

When you come to eBay to list that modern-style floor lamp or that rustic farmhouse dining table, how can you give the items you’re selling a chance to stand out from the other millions of home decor listings in our marketplace? How can you give your listings that extra edge?

eBay’s new listing feature – Promoted Listings – makes it easier for business sellers to do just that, by giving sellers the option to bump up their item listing to places on eBay with more visibility, so it has a better chance of standing out and selling – faster. All it takes is a few simple clicks while listing that item. We’ll even recommend how much sellers should spend to improve the chances of sales by boosting the visibility of their listing.

When we launched Promoted Listings for multi-quantity listings, business sellers who used it had more buyers who saw their listings and their inventory sold faster, boosting visibility by about 30% on average.* With this new feature, business sellers can use Promoted Listings for single quantity and multi-quantity listings.

And promoting a listing is effortless. To start, sellers can go to the Marketing Tab on the dashboard and pick from the drop down Promoted Listings, then select the inventory they want to promote and the percentage rate that will be taken out from the final sales price once that item has sold (starting at just 1%). Now this promoted item will be boosted so it’s more visible in search results, on the eBay homepage and on the product pages for similar items. Sellers will also get information for real-time impressions, clicks and sales coming through the Marketing tab on the dashboard, allowing them to make powerful changes to their listings to increase their sales.

We’re using machine learning to determine exposure for each listing based on both the predicted likelihood of an item selling and the amount that a seller is willing to spend. As we see more sales go through Promoted Listings, we will be able to better predict the chances of single item sales and make sure that we in turn give that information back to the sellers to better inform their listings through trending rates.

This tool is currently live on desktop in the U.S., U.K., Germany, and Australia and will be coming to mobile and other regions soon. We’re continuing to integrate the Promoted Listings tool into the selling journey and make it even easier to use.

So, want to increase the chances of selling that item? Try Promoted Listings and ignite those eBay sales!

SOURCE: eBay Announcement

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

7 thoughts on “eBay Encourages Sellers to Advertise Their Listings”

  1. Well we all knew this was the plan. I rather put my money in Google (I don’t like them, but I don’t like eBay even more) ads if I’m going to pay to advertise.

  2. HA HA HA HA HA Its no wonder its so hot here in the eastern US……Bayzon and all that hot air. I just wish they would shut the ====up.

    The idiots in the ivory tower are overworking their brains. The thought process is vapor locked.

  3. I know this is just a crazy idea, but what if eBay just showed all the items that conform to a buyer’s search and let the buyer decide what they want to view or buy? Oh, I know, I’m just a crazy loon.

  4. Squeeze squeeze squeeze – how much more can the sellers take? Really – do the math ebay – ebay fees based on shipping that the sellers make no money off. decreased sellers perks which ebay is slowly taking away via loss of trp 20% loss – store fees – uspo shipping fees – packing materials – paypal fees – inflation of cost of goods. We already give you money for the priviledge of selling on your venue now we have yet to pay more? here’s a better idea – put all your items on sale – works out better than promoted items which we already know doesn’t work – we are tired all all your shenanagans that are killing the site. Stop

  5. Just more of the endless saga of management, out of touch with the grass roots, pushing more and more add-ons, which like bright-colored candy are so much more appealing than focusing on basic unsexy things like simple site functionality, growing sellers by treating them with respect etc etc etc

  6. There is a basic difference between eBay management and eBay’s sellers. The former are denizens of corporate offices and office cubicles, while the latter do not wish to work in that world of BS, indeed many have deliberately escaped it. The former do not “get” the latter, and treat them as if they are as gullible and sheep-like as most of the other cubicle-residents. It does not occur to the former that dressing up raising fees in fancy jargon will not fool the latter but will only piss them off.

  7. I commented in community when promoted listings first came out, “don’t do it, go along with this and nobody will see any sales without giving up all profits”. Caught a lot of backlash from other sellers or eBay shills one, “oh no, that’s just in best match”. Well guess what? It’s here!. Price cheap, cheaper, and cheapest, then turn over any remaining profits to eBay if you expect any sales, it’s good exercise. It’s like sellers should be honored to just be a part of this thing called eBay. I want a t-shirt and ball cap that says “I support eBay and they support elephants”.

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