eBay added a “Boost” icon on listings that can be seen only by sellers. Some sellers feared clicking on the icon, not knowing what would happen, but those brave enough to click said they saw a popup box encouraging them Read more
eBay changed how it optimizes sellers’ ad budgets, an industry practice called “budget pacing,” as explained on Google Ads. eBay informed advertisers that starting June 18, 2025, “we’ll introduce budget pacing for priority campaigns and transition from weekly to monthly Read more
eBay announced it is unveiling a “reimagined and redesigned advertising experience,” with a new dashboard for sellers who pay eBay for extra exposure, and new names for the types of ads it offers. eBay had informed sellers of the pending Read more
eBay published a 2024 marketing calendar for advertisers to answer questions such as, which categories are shopper buying the most in and when. “Our 2024 calendar answers the question so you can adjust your strategies for the year ahead,” eBay Read more
eBay is now offering a “Quick Setup” feature for its CPC ads. Unlike regular Promoted Listing Ads where sellers pay a fee only when an ad results in a sale, Promoted Listings Advanced Beta charges sellers when a buyer clicks Read more
A new eBay TV commercial will likely please sellers in one category, but it may have the majority of eBay sellers wondering if the company will broaden its approach to reach shoppers in the categories in which they sell. eBay Read more
eBay is looking to further monetize its site by adding new advertising models, including Promoted Listings for Auctions and CPC Ads, as well as an “offsite” ad program, and it is investing aggressively in innovation in this area. Wall Street Read more
eBay executive Scott Kelliher gave a talk at Retail Innovation Week 2021 (virtually, of course) to offer advice to companies on how to advertise on the eBay platform. The head of US Brand Advertising & Partnerships for eBay Ads said Read more
A high level executive at eBay during the days when Meg Whitman led the company returned in July to head eBay’s on-platform advertising business unit. “We give sellers the ability to drive more sales by promoting their items and Brands Read more
eBay launched a new ad campaign in Germany. “Buy. To sell. eBay” is the slogan of the brand campaign. eBay is running the ads on all major digital channels and on the radio and feature TV presenter Joko Winterscheidt and Read more
