Ecommerce Industry News
Amazon has a new feature called Amazon Brand Tailored Promotions that lets sellers who are registered as brands offer loyalty discounts to customers. Previously discounts and deals were only tailored to existing Amazon membership groups […]
Amazon reminded sellers who offer their own branded merchandise about its Brand Story feature that allows them to add information about their businesses on their product detail pages, and it linked to a guide to […]
At precisely 9 am on April 26, dubbed “World Intellectual Property Day,” eBay and Amazon each published tweets touting their respective programs designed to help rightsholders protect their brands. eBay linked to a page with […]
Amazon is increasingly using stricter methods to verify sellers before they can sell on its platform as part of its efforts to thwart counterfeiters. It also has hired a team of former federal prosecutors, FBI […]
Amazon launched a New Seller Incentives program today to attract new sellers and get them on a path to success using a variety of its programs that help create “the perfect launch.” Eligibility in a […]
Amazon Handmade is forcing artisan sellers to change their branded URLs. In this week’s announcement, it was clear Amazon knows the hassle that entails, noting sellers will have to change any marketing references to their […]
Amazon now offers the ability to market directly to customers through email to alert customers of new product launch announcements and promotions. The new feature is called Manage Your Customer Engagement (MYCE). Anyone who knows […]