A new survey said consumers don’t buy on social media, despite the fact that small businesses are trying to reach them there. Constant Contact surveyed over 2,000 consumers and small-business leaders and found the two groups often differ about what Read more
eBay held its annual eBay Open seller conference last week, kicking off the virtual event with a keynote by CEO Jamie Iannone. Not surprisingly, executives announced some new features and policies to attendees. For example, eBay will offer Store sellers Read more
Judging from the vast number of pop-up greeting cards that you can find online and at shops these days, you might assume that the format is a relatively recent development, but the cards actually made their first popular appearance during Read more
New research finds that the pandemic did not change specific shopping behaviors for Amazon customers, whether they were Prime members or not. Less surprising, perhaps, was the finding that more customers signed up to become Prime members during the pandemic. Read more
When you hear the cost of selling is going up, you may immediately think of shipping rate hikes, or perhaps something related to online sales tax. But next month, payment-processing fees will go up for some sellers. PayPal is raising Read more
The Aloha shirt appears to be making a comeback. Many aver that it never disappeared in the first place, and any web search will establish that the shirt appears to have made periodic “comebacks” in the past, but a recent Read more
Shoppers spent $11 billion in total online on Amazon Prime Day (June 21 – 22, 2021), with retailers large and small benefiting from the 2-day shopping event heavily marketed by Amazon. Adobe provided the figures through Adobe Analytics, which covers Read more
Who are the top-five retail advertisers so far this year, who is outspending Amazon, and why is apparel seeing red-hot sales? According to MediaRadar, Walmart, Amazon, Office Depot, The Home Depot, and Target are spending the most, with Walmart outspending Read more
Amazon will hold its Prime Day event next week (June 21 – 22). As in years past, other retailers are capitalizing on the opportunity as people go looking for deals. (Profitero calls it the “Prime Day halo effect” and said Read more
Considered one of the most successful media franchises in history, the Pokémon universe is celebrating its 25th anniversary this year, and it’s creating a marketing problem for some retailers. The characters made their first appearance in Japan in February 1996 Read more
