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Volusion Raises $35 Million as It Targets Larger Retailers

Volusion, known for its ecommerce platform for entrepreneurs and small- and medium-sized merchants, announced the general availability of its newest platform, Mozu, which was unveiled in September. The company also said it completed a $35 million debt financing with Silicon Valley Bank to expand its portfolio.

The official debut of Mozu took place at the National Retail Federation (NRF)’s conference in New York this week, where it is providing customized product demonstrations.

Volusion CEO Clay Olivier said the company identified a gap in the market. “From that moment, we have worked tirelessly to create an API-first platform that connects businesses with their customers to provide a true omni-channel experience. Today, that vision has become a reality and we are set to disrupt the enterprise commerce industry,” he said in a statement.

Mozu pricing is usage-based and, unlike other enterprise solutions, does not have a revenue-sharing component. Since first announcing Mozu, Volusion says dozens of clients and partners have signed deals to be a part of the platform. The first Mozu sites are expected to launch in Q1 2014.

Volusion said its new financing will be used to accelerate the continued enhancement and development of the Volusion and Mozu platforms and would fund aggressive growth of the Volusion Inc. team, including roles across the Product, Support, Sales, Marketing and IT organizations.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.