Now that the Super Bowl is over, expect to see retailers turning to Valentine’s Day themes. The National Retail Federation (NRF)’s Shop.org unit took a look at the upcoming Valentine’s Day holiday to see how online retailers should prepare for Read more
As long as there are desirable goods in the marketplace there will be people willing to imitate them and try to market and sell them as the real thing. Counterfeit goods have been a problem not only for those victimized Read more
The visual appeal of the internet impacted users as sites opted to make images an even greater part of their layout. The grid-like dominant display of Pinterest, for example, now has its look and feel imitated in a lot of Read more
Volusion, known for its ecommerce platform for entrepreneurs and small- and medium-sized merchants, announced the general availability of its newest platform, Mozu, which was unveiled in September. The company also said it completed a $35 million debt financing with Silicon Read more
Trust matters a lot to people, as shown in studies and surveys like one recently discussed by Ipsos. “Ultimately, building trust can make the difference in purchasing one product over another,” Ipsos’ Michael Gross wrote. “In order to do this, companies Read more
While ecommerce pros working with Google during the holiday shopping season were likely more concerned about click-throughs, bounce rates, and conversions, Gmail made a change that impacts not only its millions of users but the marketers sending campaigns to Gmail recipients. For Read more
Social networking site Facebook announced Tuesday it will offer video ads in its news feeds after having Facebook discussed video ads in October 2013, as they suggested a couple of ways to take advantage of video in Facebook’s mobile app. In its Read more
Terapeak is making its MySales research tool for eBay, Amazon and Magento merchants available for free and added features to the tool including an eBay hot list. Terapeak has also improved its tool for Amazon merchants so they can research Read more
How satisfied are you with your experience filling out the listing form on eBay? That was a question on a recent survey eBay sent sellers. The survey was extremely short – only four questions in total – and centered on Read more
Digital marketing firm Kenshoo said advertisers saw fit to spend significantly during the traditional start to the holiday shopping season – Thanksgiving, Black Friday, and of course Cyber Monday. The Product Listing Ad format (PLA) proved impressive on Cyber Monday. Kenshoo found retailers were Read more
