Product Listing Ads (PLA) represented a significant shift for ecommerce pros who had been previously been able to promote products through Google Shopping for free. Google has supported this new emphasis with AdWords updates in recent months. By late summer, Read more
The trend toward product listing ads appearing in search listings has pulled along the Microsoft Bing/Yahoo search advertising partnership too. Microsoft announced its Bing Ads service now offers Product Ads for its advertisers. Product Ads represent the continued evolution of the search Read more
Responsible email marketers have for years provided methods within their messages for recipients to unsubscribe from future mailings. But Google made a change recently to its Gmail service that puts an unsubscribe button at the top of all emails it Read more
In an online advertising ecosystem dominated by Google’s multi-billion dollar machine, competitors like Microsoft’s Bing and others can feel hard-pressed to compete. Bing however is working on being more responsive to their search advertisers and has implemented some changes. Microsoft’s Dare Obasanjo Read more
How do eBay and Etsy sellers reach shoppers? Some believe paying fees to list on those marketplaces is all the advertising that is needed, but one software developer provides a solution for those merchants wanting more exposure to online shoppers, Read more
As Amazon raises the cost of its Prime free-shipping membership program to $99, ShopRunner issued a press release as a reminder that it too offers online shoppers a $79 membership program to receive free shipping – in its case, from Read more
How can you get online shoppers to open your emails rather than clicking them into the virtual trash bin? Subject lines are obviously key, and a marketing company studied hundreds of millions of emails to determine what characteristics got recipients Read more
The expansion of the Google Trusted Storesprogram makes more online sellers potentially eligible to include its features on their ecommerce sites. For those ecommerce pros on the Bigcommerce platform who also have Google’s Trusted Stores certification, adding those extras recently became a less Read more
Bloggers using WordPress.com Business can add an ecommerce component to their blogs. WordPress.com has selected Ecwid, Shopify and ShopLocket as its first authorized commerce providers. Many people associate blogs with WordPress – it says it powers nearly 21.5% of the Read more
Email marketing’s essential function hasn’t changed – the sender wants to reinforce a brand while encouraging the recipient to buy, preferably right away. The capabilities of modern digital devices and internet connectivity have been pushing everyone to try and deliver Read more
