Ecommerce Industry News
Make an offer features are popular with online shoppers looking for a bargain and are available on marketplaces such as eBay. Online merchants using eBay’s Magento store-builder can check out a new offering called Online […]
Within Google’s site analytics platform resides plenty of potential for online retailers to create remarketing lists, as they seek to connect again with website visitors. A new feature introduced by Google Analytics offers to make this a […]
Amazon introduced a twist on product reviews called “Ask an Owner” that helps connect shoppers with owners to ask specific product-related questions. Amazon launched the feature in late 2012, but another company beat Amazon to the […]
Product Listing Ads (PLA) represented a significant shift for ecommerce pros who had been previously been able to promote products through Google Shopping for free. Google has supported this new emphasis with AdWords updates in […]
The trend toward product listing ads appearing in search listings has pulled along the Microsoft Bing/Yahoo search advertising partnership too. Microsoft announced its Bing Ads service now offers Product Ads for its advertisers. Product Ads represent the […]
Responsible email marketers have for years provided methods within their messages for recipients to unsubscribe from future mailings. But Google made a change recently to its Gmail service that puts an unsubscribe button at the […]
In an online advertising ecosystem dominated by Google’s multi-billion dollar machine, competitors like Microsoft’s Bing and others can feel hard-pressed to compete. Bing however is working on being more responsive to their search advertisers and has implemented […]
How do eBay and Etsy sellers reach shoppers? Some believe paying fees to list on those marketplaces is all the advertising that is needed, but one software developer provides a solution for those merchants wanting […]
As Amazon raises the cost of its Prime free-shipping membership program to $99, ShopRunner issued a press release as a reminder that it too offers online shoppers a $79 membership program to receive free shipping […]
How can you get online shoppers to open your emails rather than clicking them into the virtual trash bin? Subject lines are obviously key, and a marketing company studied hundreds of millions of emails to […]