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16 Feb, 2019
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EcommerceBytes

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Category: Selling Tools

Merchants Can Bring Haggling to Magento Stores with New Extension

April 18, 2014 7:35 pmSeptember 17, 2017 10:14 pm Ina Steiner

Make an offer features are popular with online shoppers looking for a bargain and are available on marketplaces such as eBay. Online merchants using eBay’s Magento store-builder can check out a new offering called Online […]

News, Selling ToolsMagento

New Google Analytics Feature Helps Merchants Recapture Lost Sales

April 15, 2014 7:44 pmSeptember 17, 2017 10:44 pm David A Utter

Within Google’s site analytics platform resides plenty of potential for online retailers to create remarketing lists, as they seek to connect again with website visitors. A new feature introduced by Google Analytics offers to make this a […]

News, Selling ToolsGoogle Analytics

Deep Dive into Amazon ‘Ask an Owner’ with TurnTo Founder

April 15, 2014 7:43 pmSeptember 17, 2017 10:19 pm Ina Steiner

Amazon introduced a twist on product reviews called “Ask an Owner” that helps connect shoppers with owners to ask specific product-related questions. Amazon launched the feature in late 2012, but another company beat Amazon to the […]

News, Selling ToolsGeorge Eberstadt, TurnTo

Google Shifts Merchants to Shopping Campaigns

April 8, 2014 7:56 pmSeptember 17, 2017 10:29 pm David A Utter

Product Listing Ads (PLA) represented a significant shift for ecommerce pros who had been previously been able to promote products through Google Shopping for free. Google has supported this new emphasis with AdWords updates in […]

News, Selling ToolsGoogle Shopping

Bing Product Ads Finally Debuts

April 3, 2014 8:16 pmSeptember 17, 2017 10:33 pm David A Utter

The trend toward product listing ads appearing in search listings has pulled along the Microsoft Bing/Yahoo search advertising partnership too. Microsoft announced its Bing Ads service now offers Product Ads for its advertisers. Product Ads represent the […]

News, Selling ToolsBing Product Ads

Google Adds an Unsubscribe Button to Marketers’ Emails

March 27, 2014 8:12 pmSeptember 20, 2017 7:36 pm David A Utter

Responsible email marketers have for years provided methods within their messages for recipients to unsubscribe from future mailings. But Google made a change recently to its Gmail service that puts an unsubscribe button at the […]

News, Selling ToolsGoogle

Microsoft Improves Bing Ads for Online Advertisers

March 18, 2014 8:35 pmSeptember 20, 2017 9:11 pm David A Utter

In an online advertising ecosystem dominated by Google’s multi-billion dollar machine, competitors like Microsoft’s Bing and others can feel hard-pressed to compete. Bing however is working on being more responsive to their search advertisers and has implemented […]

News, Selling ToolsBing Ads, Microsoft

Driving Traffic to eBay and Etsy Listings through BannerPlay Ads

March 17, 2014 8:36 pmSeptember 20, 2017 8:43 pm David A Utter

How do eBay and Etsy sellers reach shoppers? Some believe paying fees to list on those marketplaces is all the advertising that is needed, but one software developer provides a solution for those merchants wanting […]

News, Selling ToolsBannerPlay ads

ShopRunner Offers Free-Shipping Alternative to Amazon Prime

March 14, 2014 8:40 pmSeptember 20, 2017 8:45 pm Ina Steiner

As Amazon raises the cost of its Prime free-shipping membership program to $99, ShopRunner issued a press release as a reminder that it too offers online shoppers a $79 membership program to receive free shipping […]

News, Selling ToolsShopRunner

How Merchants Can Get Shoppers to Open Their Emails

March 5, 2014 9:10 pmSeptember 20, 2017 8:57 pm Ina Steiner

How can you get online shoppers to open your emails rather than clicking them into the virtual trash bin? Subject lines are obviously key, and a marketing company studied hundreds of millions of emails to […]

News, Selling ToolsEmail marketing

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