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Launching Multichannel Inventory Management to the Cloud

Linnworks has launched it ecommerce platform to the cloud with the release of Linnworks.net, but it’s not just a desktop application swapped over to the cloud, according to Shawn Muthraja, who heads the UK firm’s American operations.

Linnworks solves some of the challenges merchants face when selling on multiple channels, helping them bulk-list, sync inventory, track orders, and manage shipping. It integrates with over 25 marketplaces, over 30 shopping carts, and major shipping couriers across the globe.

The new cloud-based Linnworks.net has been 2 years in the making and is now available in soft-launch after coming out of beta testing. “We have completely redeveloped the framework and used very sophisticated coding to build not just a better UX but a much more scalable, reliable platform. This system is very robust and the key advantage to our new framework is the responsiveness,” Muthraja said.

Linnworks is not limited to a particular product category, he said – “the majority of our customers are selling on eBay, Amazon, Magento, Big Commerce, and Shopify – including the international sites for each.”

“Approximately 80% of our users are under a $2M revenue staffing under 10 employees.”

Many of the larger inventory-management solutions charge a commission or use a revenue-sharing model – that’s not the case with Linnworks, Muthraja said, which is one of its key competitive advantages. “We don’t limit the amount of products, orders, and channel integrations a business can process/integrate.”

Another advantage to the new cloud-based solution is that it’s fully responsive, making it accessible on all major browsers and devices. The company says it works beautifully on iOS or Android, and is available on tablet too – “so users have all the functions they need, whatever device is at their fingertips.”

The company says it has no investors and no debt, with 80 employees in 3 countries (US, UK, Estonia). There are over 4,000 customers from 59 countries, and over 200 partners.

More information is available on the Linnworks.net page on the Linnworks.com website – and pricing remains the same, Muthraja confirmed.

Read this post if you’re an existing Linnworks customer.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.