Twitter launched the “the newest member of the Twitter Shopping family” on Wednesday called Product Drops. Merchants can use it to “engage shoppers around big product moments,” the company explained in its announcement. When shoppers read on Twitter about a Read more
If a picture is worth a thousand words, slap a sticker on it. Preferably one that advertises something. That seems to be the trend as more people use social networking sites to share photos and videos. And as brands try Read more
Pinterest is opening up its Buyable Pins feature to more sellers, while at the same time, Twitter is backing away from Buy buttons that allow online merchants to use its platform as a selling channel. BigCommerce announced on Friday that even Read more
This week, Twitter took another step in bringing ecommerce to its social platform, announcing on Wednesday additional partnerships to make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via Buy Read more
PayPal rival Stripe is powering the new Twitter Buy button as it helps companies move ecommerce to mobile devices. Stripe launched Relay this week, a set of tools (called API) for developers – “People can buy products directly within your Read more
Twitter will make available Buy Buttons to small merchants through an integration with the Shopify ecommerce platform, according to recent reports. Wall Street analyst Bob Peck of SunTrust believes Buy Buttons will roll out to Shopify merchants this fall, “allowing Read more
Twitter occasionally runs surveys of its users as part of its ad research. Here’s one it’s currently running that asks users to name the best digital-marketing publication: “Which of the following brands come to mind first when you think of Read more
Twitter conducted a survey this week to find out how users shop on its platform. The survey comes as the social networking site expands its Buy buttons in a test that began last fall. In this week’s survey, which focused Read more
The service that let you “blog” fast wants you to “buy” fast as well. Twitter is testing a new ecommerce feature that lets merchants and artists sell through their tweets. Taking much more than 140 characters to explain the new Read more
New initiatives by social media tentpoles Facebook and Twitter seek to enhance the ecommerce capabilities of both sites. Neither site has become the online sales juggernaut their owners and investors would like to see in the ongoing quest to find Read more
