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Twitter Asks, What’s the Best Marketing Publication?

Twitter occasionally runs surveys of its users as part of its ad research. Here’s one it’s currently running that asks users to name the best digital-marketing publication:

“Which of the following brands come to mind first when you think of online resources that provide digital marketing insights and inspiration?”

Recipients are presented with the following selections and can choose one: Ad Age, eMarketer, Facebook IQ, Think With Google, or – None of the above.

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It’s interesting to note that while the first two options are independent trade publications, the latter two are content sites published by social networking sites Facebook and Google.

Twitter explains that brand surveys are intended to help it – and brands – understand the effect of brand ads and how they are perceived. “This is a standard industry practice across many digital platforms,” it explains.

Twitter has over 255 million active users who post an average of 500 million Tweets a day, and its ads are priced using an auction model. “Engaging with real-time Tweets can influence conversations in a way that can help build your business,” the social networking site explains on its pitch page to would-be advertisers.

Interestingly Twitter left out its own content site for businesses in the survey.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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