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Twitter Wants to Know How Users Shop on Its Platform

Twitter conducted a survey this week to find out how users shop on its platform. The survey comes as the social networking site expands its Buy buttons in a test that began last fall.

In this week’s survey, which focused on consumer electronics, Twitter provided a list of products and asked, “Between May and September, which of the following items are you planning to purchase (buy with your own money)?” The products listed included Headphones, Laptop, Smartphone, Tablet, and Wearable.

It also asked participants which of those items they would like to receive from someone else as a gift.

Twitter then probed users about factors influencing their purchase decisions. “What is your role in making these purchase decisions between May and September,” it asked. “How likely will Twitter influence your purchase decisions between May and September?”

And it followed up by asking what content on Twitter would help respondents make purchase decisions, providing them with the following choices:

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  • Pictures of the product
  • Reviews from third-party sources (e.g. TechCrunch)
  • Sales and discounts
  • Tweets from actual customers
  • Videos of the product
  • Vines of the product
  • None of the above

Bloomberg¬†reported on Monday that Twitter has been making deals with sports teams and musical artists so that they’ll sell tickets exclusively on the social network.

“What’s notable is that these are among the first ads with Twitter’s buy button, which it started testing in September with payments company Stripe Inc. The feature has also been enabled for some items from Old Navy and AMC Theatres, according to Twitter,” Bloomberg wrote.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.