Walmart is offering advice to fashion sellers on a special landing page designed to help them succeed on its marketplace. The retailer says it anticipates a very different holiday shopping season this year thanks to the changes in consumer behavior Read more
How big a problem is package theft? One company has been studying the issue since 2017 and is out with its 2019 Package Theft Report. In its 2019 survey of 1,052 online shoppers, Shorr Packaging found that 24% had personally Read more
It’s not easy catching buyers’ attention. When it comes to holiday shopping online, are people browsing or searching for their gifts? A new Tophatter survey of over 1,000 US consumers found that nearly half (48.5%) prefer to find holiday gifts Read more
While early birds have already gotten a jump on their holiday shopping, many U.S. consumers intend to hold out on spending big online until later in the season, according to Profitero, which surveyed 1,000 US consumers in September 2019 about Read more
Etsy is prepping sellers for the holiday shopping season with a new Marketplace Insights report that provides tips on capturing the attention of shoppers. The report includes a visual calendar reminding sellers that Halloween and Autumn shopping kicks off this Read more
A newly released report from Salesforce found social media was the breakout channel for holiday shopping traffic in 2018, with use of mobile devices a contributing factor. Social traffic grew 34 percent year-over-year for the entire holiday season. Facebook/Instagram accounted Read more
Holiday sales during November and December increased 5.5 percent over the same period in 2016, according to retail trade association NRF (National Retail Federation). The results exceeded NRF’s forecast and marked the largest increase since the 5.2 percent year-over-year gain Read more
eBay deployed its Airstream trailer to New York City over the holiday weekend to generate buzz and to remind shoppers to “check eBay,” which is a theme of its current brand marketing campaign. eBay staffers gave away cups of hot Read more
Amazon said small businesses achieved tens of millions of pounds in sales during Amazon UK’s Black Friday Sale last year. It’s touting the importance of third-party sellers to its marketplace by publishing a dedicated page promoting six UK sellers who Read more
eBay is ramping up its holiday marketing with a “Don’t Wait for Black Friday” campaign offering curated deals that offer a price-matching guarantee. It’s also bringing its Airstream trailer to five US cities to generate publicity for its marketplace as Read more
