A new report, “Walmart+ Weekend: Prime Rival or Trip to the Grocery Store?” identified some fundamental differences between shoppers who join Walmart+ versus Amazon Prime. Regardless of age groups and income brackets, most Walmart+ members joined the program for groceries Read more
Online marketplaces continue to pressure sellers to offer free shipping, with Etsy the latest to launch a new initiative. We surveyed sellers about major changes coming to the Etsy marketplace, and eBay sellers should pay close attention – they could Read more
eBay issued an announcement urging sellers to offer free shipping, telling them it’s “almost a must-have,” and telling them they can implement it “without taking a big risk.” While the model works for many sellers, many others say its impractical Read more
It’s the eternal struggle between marketplaces wanting to entice shoppers with free shipping and sellers needing to cover their costs. On Tuesday, Etsy offered some examples of sellers who have found a way to do both. As is often the Read more
Free shipping continues to be a major factor for online shopping, according to research firm comscore. It devoted a major part of a recent release about Thanksgiving-week shopping to the trend. In 2017, it had found that most desktop purchases Read more
How do you offer generous shipping and returns policies on your website to help first-time visitors feel more at ease about buying from an unknown brand, and do so without going broke? Robert Gilbreath was an early eBay adopter and Read more
Sellers want to maintain their edge beyond the busy holiday shopping season, and free shipping is one way of nudging customers into converting. Evidence supporting the prevalence of this practice arrived when shipping process technology firm Shippo conducted its State Read more
Amazon extended its free-shipping deadline to Saturday, December 16, 2017. While members of its Prime program continue to have fast and free shipping options through December 24, non-Prime members now have until Saturday to order millions of eligible items (on Read more
Etsy recently launched features sellers could use to promote free shipping offers and advised sellers today that shoppers are now beginning to see them. Etsy introduced free shipping badge on listings in search and on category pages, a free shipping Read more
Over half of the shoppers Etsy surveyed in August consider free shipping to be a very important factor when purchasing an item. Etsy is encouraging sellers to use its new sales and coupons tool to set up free-shipping promotions during Read more
