eBay issued an announcement urging sellers to offer free shipping, telling them it’s “almost a must-have,” and telling them they can implement it “without taking a big risk.”
While the model works for many sellers, many others say its impractical or too costly for the types of goods they sell.
eBay acknowledged that “every seller’s situation is different,” but said the long-term payoffs are worth it. One suggestion it made for the faint of heart: “set a threshold and only offer free shipping on orders over a certain dollar amount.”
eBay cited four studies to make the case for offering free shipping. You can read the announcement on the eBay announcement board.
In a separate announcement yesterday, eBay said it would begin limiting shipping options offered by sellers on listing pages and checkout – learn more and leave a comment on the EcommerceBytes Blog.