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Shopify Launches Email Marketing Tool for Online Sellers

Shopify
Shopify Launches Email Marketing Tool for Online Sellers

Ecommerce platform Shopify launched a new email marketing tool for sellers. Currently available to select merchants at no charge, Shopify Email will be available to all Shopify stores early next year, with low cost plans available.

A spokesperson explained Shopify Email is a new tool inside Shopify for merchants who are new to marketing.

  • Merchants can create, run and track email marketing campaigns natively inside Shopify Marketing.
  • Highly customizable email templates and existing brand assets and product content are pulled from Shopify stores.
  • Emails are also sent using the merchant’s domain name with virtually no setup required.
  • Shopify Email includes campaign analytics that provides information including email open and click through rates, plus the number of products added to carts and purchased.

In the company’s announcement, Shopify Director of Product Michael Perry said Shopify Email is one of many marketing apps available within Shopify. “We’ve partnered with the largest advertising platforms so that you can now run ads on Facebook, Google, Microsoft and Snapchat. By opening up our APIs, third-party marketing apps including Seguno, Omnisend and SMSBump have also integrated into Shopify so that you can run a variety of marketing campaigns easily.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.