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ShippingEasy Schools Sellers on Email Marketing

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ShippingEasy Schools Sellers on Email Marketing

ShippingEasy launched a class for online sellers on how to generate traffic using email marketing. The one-week course is free for sellers of all sizes.

Press release follows:

ShippingEasy, the leading provider of cloud-based shipping, inventory management, and customer marketing solutions for e-commerce sellers, has launched a FREE seven-part educational series e-commerce sellers of all sizes can use to become an expert email marketer in just one week.

The series is designed to educate e-commerce sellers on how to generate more revenue and drive traffic back to their website, learn the best practices in email marketing, discover how to create beautiful and effective email marketing campaigns, and effectively segment audiences to get the best results. Subscribers to the ShippingEasy’s series will receive one email per day for seven days, each with an actionable lesson in email marketing.

“Email is still one of the most successful channels for e-commerce sellers, but many do not use emails strategically enough to meet customer expectations,” said Chris Vaughn, ShippingEasy’s VP of Marketing. “ShippingEasy’s free email marketing educational series will help online sellers meet or exceed customer expectations and compete in the e-commerce space.”

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Email marketing drives more conversions than any other marketing channel, including search and social. Consumers who make purchases via email spend 138% more, leading to a $44 return on every dollar invested in email marketing. ShippingEasy’s free educational series on email marketing will help e-commerce sellers capture that return on investment and retain customers in a crucial marketing channel.

Far more than an industry-leading shipping solution, ShippingEasy’s robust multi-channel platform—which includes email automation, regular email campaigns, drag-and-drop template builder, and a library of prebuilt templates—empowers online sellers to build repeat business and improve their reputation through email marketing smarts.

By the end of this new series, subscribers will have a firm grasp on how to successfully create segmented email campaigns that are personalized to recipients, and track results. The series culminates with a reusable checklist to make sure the lessons are used over and over again. E-commerce sellers of all sizes interested in this free education series, can subscribe by clicking here.

SOURCE: ShippingEasy Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.