Etsy said in a post on Friday that sellers are not allowed to add their customers’ email addresses to mailing lists, explaining that buyers must give their consent before sellers can copy email addresses from Etsy orders and add them Read more
Yahoo Mail is taking a different approach to promotional emails than Google’s Gmail, which in 2013 decided to relegate them to a new “Promotions” tab (happy 10-year anniversary of hidden marketing emails). This week, Yahoo said it would actually give Read more
A new survey said consumers don’t buy on social media, despite the fact that small businesses are trying to reach them there. Constant Contact surveyed over 2,000 consumers and small-business leaders and found the two groups often differ about what Read more
Email marketing is an effective way to drive shoppers to retail sites, and you can tell a lot about a company’s strategy by looking at the content of its marketing emails. Etsy has been hammering the “free shipping” messaging in Read more
Ecommerce platform Shopify launched a new email marketing tool for sellers. Currently available to select merchants at no charge, Shopify Email will be available to all Shopify stores early next year, with low cost plans available. A spokesperson explained Shopify Read more
ShippingEasy launched a class for online sellers on how to generate traffic using email marketing. The one-week course is free for sellers of all sizes. Press release follows: ShippingEasy, the leading provider of cloud-based shipping, inventory management, and customer marketing Read more
Amazon has been working to whip bargain-hunters into a frenzy with promises of “epic” deals on Prime Day (July 15-16), and third-party sellers can benefit. During last year’s Prime Day, small- and medium-sized businesses (SMBs) generated sales of $1.5 billion Read more
BigCommerce notified sellers who use its email-hosting service that it is discontinuing it at the end of the month. A spokesperson said BigCommerce made the decision to focus on its role as ecommerce platform now that there are numerous email-hosting Read more
Over a generation has passed since the first email zipped along from sender to receiver. The medium persists today, useful in delivering plenty of information to its recipients. Once ecommerce arrived, email became part of online sellers’ tools for reaching Read more
Etsy updated its Sales and Coupons tool so sellers can now send special targeted offers in the form of a unique coupon code directly to shoppers who’ve added the seller’s items to their carts. However, in addition to discounting the Read more
