eBay wants brands that are trying to reach back-to-school shoppers to think of its marketplace when planning their advertising campaigns. In a recent post, it said there were 74 million average daily searches for BTS shopping from August 1 – Read more
The head of eBay Americas Jordan Sweetnam said there has been a remarkable increase in traffic to the eBay site and shared some recent sales trends with sellers. He also advised them to watch for a forthcoming ad campaign on Read more
eBay is a major sponsor of next week’s Advertising Week in New York, and it is sending its Chief Marketing Officer. eBay CMO Suzy Deering will be participating in a number of panels at the conference, including the following: Wired Read more
eBay acquired comparison-shopping engine Shopping.com in 2005 for over $620 million and built an ad platform around it called eBay Commerce Network (ECN). eBay is now shutting down the ad network and is parking Shopping.com while it decides what to Read more
eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to some help from a collaboration with sports television network ESPN. eBay entered into the Read more
eBay Chief Marketing Officer Suzy Deering will speak at the Advertising Week New York conference in New York next month where eBay will also hold a half-day summit as part of the conference agenda. The eBay Commerce Marketing Summit will Read more
eBay is seeking to increase ad revenue by targeting casual sellers with a “lite” version of its Promoted Listings program, which lets sellers pay for ads on top of their other fees in order to get greater exposure for items Read more
eBay said 21 million of its shoppers hold “black” and “platinum” credit cards, and it revealed other tidbits about its high-spending buyers in a bid to persuade luxury brands to advertise on its marketplace. The following statistics were part of Read more
Things are getting more competitive for eBay in Australia, and it launched a new marketing campaign this month with ads featuring Australian sports figure Shane Warne (former cricketer), who shared the news on social media sites. The eBay ads debut Read more
eBay said 18% of all sellers surveyed said they owned or managed a physical storefront. The survey was conducted as part of a program called eBay Expressions that helps influence eBay design and functionality. eBay also found over half (53%) Read more
