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eBay Promises Advertisers a Month of Madness with Help of ESPN

eBay Advertising
eBay Promises Advertisers a Month of Madness with Help of ESPN

eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to some help from a collaboration with sports television network ESPN.

eBay entered into the partnership with ESPN last September to make its sports equipment, fashion apparel, memorabilia, and collectibles more “discoverable” on ESPN.com web and mobile web. “With eBay reaching 53.4% of all sports enthusiasts online, the ESPN/eBay collaboration was a no brainer,” the company said

Sports enthusiasts spend an average of 33 minutes looking through over 1.2 billion active listings during the March Madness timeframe. Many of them are searching for sports related products, and eBay said brands like Nike and Callaway garner much of the spend.

NCAA basketball related items also do well during March Madness, purchased at a rate of every 15 seconds. “With eBay’s expansive reach, brands attempting to connect with both the dedicated and casual sports fan, will reach them on eBay.”

eBay Americas Chief Marketing Officer Suzy Deering was quoted in eBay Advertising’s blog post, “There are few things people are more passionate about than sports, and the apparel, memorabilia and collectibles associated with our favorite athletes and teams have become an important part of sports fandom.”

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See eBay’s full post on the eBay Advertising blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.