Amazon wants to change your mind about buying jewelry on its site as it officially welcomed Swarovski to its site. The jewelry brand opened five Amazon Fashion Stores across its European marketplaces. Amazon said the new online Swarovski Brand Stores Read more
Amazon is serious about apparel and is collaborating with a fashion designer who is creating an exclusive NicoPanda collection for Amazon Fashion in the UK. Amazon Fashion is the official sponsor of London Fashion Week where the collection will debut, Read more
Ethiopian model, actress and designer, Liya Kebede, will be the new face for Amazon Fashion Europe for Spring/Summer 2017 (SS17) and will feature in print advertising, social media, and on-site campaigns across Europe from March 2017. Fashion continues to be Read more
Amazon is closing its MyHabit fashion site, according to Women’s Wear Daily(WWD), but not in defeat. WWD sees the move as “streamlining” as Amazon pushes to become a bigger fashion player. As we wrote when it launched in 2011, MyHabit was similar to Read more
Amazon is strutting its stuff not only on the fashion runways, but on airport runways as well. Southwest Airlines will let passengers make in-flight entertainment purchases through Pay with Amazon, according to TechFlash. “Rather than pulling out a credit card, passengers Read more
Amazon says Fashion is one of its fastest growing categories and that large numbers of brands have partnered to sell their items on Amazon’s websites. But a new report out says Amazon may be designing its own apparel brand. This Read more
To many people it may seem more plausible to see Amazon expanding into food-delivery, drones, and cloud hosting services than into apparel and designer fashion, but according to a recent Wall Street analyst report, Clothing & Accessories is a category Read more
Amazon has opened a photography studio in London in support of its fashion business. Amazon had announced its intention to build a 46,000 square-foot fashion photography studio in Shoreditch last month, calling it one of the largest of its kind Read more
It’s hard to get Amazon to share information about past performance or future strategy, so a post titled “Amazon Says Its Fashion Strategy Doesn’t Involve Luxury Brands” sounded like someone got the company to open up a bit. That article Read more
If merchants can help clothing and apparel shoppers find the right fit when shopping online, they can potentially save a significant amount of money by reducing return rates. TechFlash reported on Wednesday that Amazon acquired Shoefitr, “whose 3-D technology helps consumers purchase Read more
