Email This Post Email This Post

Can Amazon Crack the Code on a Better Fit?

If merchants can help clothing and apparel shoppers find the right fit when shopping online, they can potentially save a significant amount of money by reducing return rates. TechFlash reported on Wednesday that Amazon acquired Shoefitr, “whose 3-D technology helps consumers purchase footwear online by providing measurements pertinent to fitting.”

TechFlash, the website of the Pittsburgh Business Times, cited sources familiar with the deal, reporting that Nordstrom uses Shoefitr’s technology on its website to help shoe-shopping customers get the right fit.

TechCrunch picked up on the story, speculating on how Amazon might use the technology.

Sponsored Link

The big takeaway for online sellers: “Shoefitr estimates that its technology has a direct effect of customers being satisfactied (sic) with what they get, with the number of shoe returns decreasing by 20% for businesses that have implemented its technology.” TechCrunch was referring to data published in a February story in Snews.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


Leave a Reply