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Can Amazon Crack the Code on a Better Fit?

If merchants can help clothing and apparel shoppers find the right fit when shopping online, they can potentially save a significant amount of money by reducing return rates. TechFlash reported on Wednesday that Amazon acquired Shoefitr, “whose 3-D technology helps consumers purchase footwear online by providing measurements pertinent to fitting.”

TechFlash, the website of the Pittsburgh Business Times, cited sources familiar with the deal, reporting that Nordstrom uses Shoefitr’s technology on its website to help shoe-shopping customers get the right fit.

TechCrunch picked up on the story, speculating on how Amazon might use the technology.

The big takeaway for online sellers: “Shoefitr estimates that its technology has a direct effect of customers being satisfactied (sic) with what they get, with the number of shoe returns decreasing by 20% for businesses that have implemented its technology.” TechCrunch was referring to data published in a February story in Snews.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.